Turning continuous delivery into competitive business advantage
Continuous delivery is not just a technical tool. Regardless of whether we want it or not, it creates a fundamental change to the world around software teams, including marketing and customer interaction. Ignoring those changes is dangerous, because it can lead to conflicts with the rest of the company. Embracing those changes and exploiting them opens up new business opportunities. By recognising and taking charge in this transformation, software teams can become much more valuable to the companies around them. This talk will focus on how to unlock all that potential, and turn the fact that your teams can deliver frequently into an engine that will help you outrun your competition. This is a talk for tech and business people.
Outline/Structure of the Talk
- why frequent deliveries impact consumer entitlement and disrupt business models, and why software teams don't see that
- how ignoring those factors can be dangerous for marketing/sales
- typical issues that organisations outside software teams feel when delivery speeds up
- how we decoupled deployments and releases while building MindMup, and what business impact that created
- how other organisations can use a similar process to turn continuous delivery into a competitive business advantage
Learning Outcome
extending the view of continuous delivery from a purely technical practice to something that has a major impact on sales and marketing;
how other organisations deal with those issues
how people can apply this to their org and start running faster than their competitors
Target Audience
senior tech people, business sponsors, product owners,
Video
schedule Submitted 7 years ago
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