Turning continuous delivery into competitive business advantage

location_city Singapore schedule Oct 7th 01:50 - 02:35 PM +08 place Legends II

Continuous delivery is not just a technical tool. Regardless of whether we want it or not, it creates a fundamental change to the world around software teams, including marketing and customer interaction. Ignoring those changes is dangerous, because it can lead to conflicts with the rest of the company. Embracing those changes and exploiting them opens up new business opportunities. By recognising and taking charge in this transformation, software teams can become much more valuable to the companies around them. This talk will focus on how to unlock all that potential, and turn the fact that your teams can deliver frequently into an engine that will help you outrun your competition. This is a talk for tech and business people.


Outline/Structure of the Talk

- why frequent deliveries impact consumer entitlement and disrupt business models, and why software teams don't see that

- how ignoring those factors can be dangerous for marketing/sales

- typical issues that organisations outside software teams feel when delivery speeds up

- how we decoupled deployments and releases while building MindMup, and what business impact that created

- how other organisations can use a similar process to turn continuous delivery into a competitive business advantage

Learning Outcome

extending the view of continuous delivery from a purely technical practice to something that has a major impact on sales and marketing;

how other organisations deal with those issues

how people can apply this to their org and start running faster than their competitors

Target Audience

senior tech people, business sponsors, product owners,


schedule Submitted 7 years ago

  • Gojko Adzic

    Gojko Adzic - The Future of Test Automation

    Gojko Adzic
    Gojko Adzic
    Neuri Consulting LLP
    schedule 7 years ago
    Sold Out!
    45 Mins

    Processing is getting cheaper, software is getting more distributed and clouds are taking over. These trends will have a significant impact on what we can do with test automation and what will make sense to automate in the future. Prohibitively expensive testing strategies are becoming relatively cheap, and things that we didn’t even consider automating will become quite easy. At the same time, strategies that served us well for on-premise reliable hardware simply won't work for the distributed, fragmented, virtualised platforms.

    Gojko presents emerging trends in the testing tools space and predicts how you'll be using tools differently ten years from now. If your organisation is suffering from the high cost of testing, come and learn about tools and trends that may help you outrun the competition.