Eyes are the windows to our souls: how eye tracking aids UX in agile environments
Often, user testing rely a lot on the Think Aloud method where users either verbalise what they are thinking while doing the usability test tasks (concurrent) or they describe their experiences after finishing the tasks (retrospective). Concurrent Think Aloud disrupts the natural cognitive process of using product/service, whereas Retrospective Think Aloud suffers from self-reporting issues such as reliance on fallible long term memory or fabricating of information.
The idea behind eye tracking is that our eye movements can be used to make inferences about our cognitive processes. When real-time eye tracking during a usability test can be viewed by stakeholders and team members, it facilitates quicker realisation of problems and decision-making. For the agile environment where time is precious, within one day, the team is able to have actionable insights.
GoBear is a web service startup that utilised eye tracking during their user testing. Hear from them with real examples on how they have used eye tracking for their design changes and the way they have fitted such a testing methodology into their agile roadmap.
Outline/Structure of the Talk
- Why Eye Tracking?
- How to conduct an eye tracking user experience testing
- Preparation and equipment
- Retrospective Think Aloud with eye tracking protocol
- Analysis and stakeholders' communication
- Case study: GoBear (presented by Ivonne Bojoh, Senior VP IT & Development)
- The UX why and how
- Examples of user testing insights: before and after
- Scrum and agile development
- Usage of A/B testing
- Q & A
Understand the value of eye tracking in agile user research and how to fit actionable insights into the agile roadmap.
UX designers, UX researchers, decision-makers in IT or marketing departments