location_city Singapore schedule Oct 6th 02:10 - 02:55 PM +08 place Legends II

Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.

Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.


Outline/Structure of the Talk

The Value of User Experience (UX) beyond screens and interfaces

What is User Experience

Discover how UX is Critical to your business and bottom line, including ROI of UX

Developing a UX Strategy Blueprint

Learning to Integrate UX Data points into your product development decision-making process using personas

Case Study : How being Mobile First led to User Expererience being an important component of product development process 

Learn how to overcome common business objections to implementing UX processes

Learning Outcome


  • Understand the value of user experience, beyond just screens and interfaces
  • Discover how user experience is critical to your business and the bottom line, including the ROI of UX
  • Learn to integrate UX data points into your product development decision-making process using personas
  • Learn how to overcome common business objections to implementing UX processes

Target Audience

Product Heads, Product Managers, Product Owners, Developers, Team Leads



schedule Submitted 7 years ago

  • Jutta Eckstein

    Jutta Eckstein - Sociocracy – A means for true agile organizations

    45 Mins

    Sociocracy is a way for groups and organizations to self-organize. Based on four principles only (self-organizing teams, shared decision making based on consent, double-linking, and electing people to functions and tasks), sociocracy provides a path for existing organizations toward empowerment and self-responsibility on all levels. It enables managers to become agile leaders. Different to comparable models, sociocracy allows companies to start where they are – with their existing organizational structures and the like. It seems to be a perfect fit for organizations which are in the need to be agile truly (due to market pressure), beyond their IT departments and software teams.

    Moreover, on the team level - sociocracy provides a means for the Scrum Master and/or coach to enable self-organization.

  • 45 Mins

    How do we engage individual agilists and grow real self-sufficient and self-organising teams with a resonant “we”? How do we empower individuals and teams to keep growing while keeping the focus on the delivery of valuable products for our users? How can we switch to a coaching approach where we help our teams to evolve from the backstage? How do we achieve a smooth beginning-to-end product flow while allowing failure as a way of learning?

    This talk presents possible approaches and experiments that can be applied in our teams to evolve them into sustainable environments. We will follow the Integral Agile model defined by Lyssa Adkins and Michael Spayd to review the different interconnected domains that need to be taken into account when coaching teams.

    In each of the domains we will be talking about experiments that have worked and some others that haven’t, but that were key for us to learn. We will also explain how some experiments impacted more than one domain and how, depending on the different perspectives in the team, our actions have had different levels of success and failure at the same time.

  • Sutap

    Sutap - Work like you are playing a game! - learning from your favourite sports team

    Agile Coach
    schedule 7 years ago
    Sold Out!
    20 Mins

    A good team can do wonders. But those of us who have worked in teams know one thing- working in teams is not easy!  And on top of it, we are expected to be winning teams!

    Winning teams hmmm… that makes me think... can we look at sports teams and see what it really means to be a winning team??

    While it is true that sports is different from delivering projects, there are similar challenges...targets, super hero attitudes, demotivated team members, performance pressures, uncertainties, .... and looks like, some sports teams handle them better than the others! smile. So are there things we can learn from them?

    In a good sports team, individuals with different skills, background, attitude, emotional quotient, communication skills, body language, come together, complement each other and deliver as a unit. How does this happen? What makes such a unit tick? Is it the team or is it individuals? Is it a great captain or is it a self-organized team? Is it skills or is it attitude? What role does a captain or a coach play? What about preparation? ...

    In this session, we are going to explore a few important aspects of a winning team which make them click. And from them, we'll derive, key learning which when applied to scrum teams make them reach the next level!