location_city Singapore schedule Oct 6th 02:10 - 02:55 PM +08 place Legends II

Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.

Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.

 
 

Outline/Structure of the Talk

The Value of User Experience (UX) beyond screens and interfaces

What is User Experience

Discover how UX is Critical to your business and bottom line, including ROI of UX

Developing a UX Strategy Blueprint

Learning to Integrate UX Data points into your product development decision-making process using personas

Case Study : How being Mobile First led to User Expererience being an important component of product development process 

Learn how to overcome common business objections to implementing UX processes

Learning Outcome

Takeaways

  • Understand the value of user experience, beyond just screens and interfaces
  • Discover how user experience is critical to your business and the bottom line, including the ROI of UX
  • Learn to integrate UX data points into your product development decision-making process using personas
  • Learn how to overcome common business objections to implementing UX processes

Target Audience

Product Heads, Product Managers, Product Owners, Developers, Team Leads

Slides


Video


schedule Submitted 7 years ago

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  • Sutap
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    Sutap - Work like you are playing a game! - learning from your favourite sports team

    Sutap
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    Sold Out!
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