location_city Paris schedule Nov 29th 11:15 AM - 12:45 PM CEST place Corail people 2 Interested

The Lean Marketing evening is a workshop inspired by the discovery of the principles of Lean Startup, Effectuation, Agile Project Management and user centered value driven philosophy, to learn the fundamentals of digital marketing through experimentation and collaborative work.

In this playful experience, participants switch between planning and executing specific actions for the resolution of a real case where they must test their assumptions. The Lean Digital Marketing game is an innovative and interactive experience that gives you the tools to better adapt to today's marketing changes.

The Lean Digital Marketing Game participated in WAQ17, the largest French-language digital event in North America and at HEC innovation workshops.


Outline/Structure of the Workshop

  1. Introduction
  2. Game
  3. Lessons learned
  4. Lean, Agile and Marketing theories
  5. Questions
  6. Conclusion and feedback

Learning Outcome

This workshop will help the audience to understand the Lean Mindset to better manage the complexity of today’s marketing.

Target Audience

Project Managers, Product Owners, Marketing Specialist, Product Managers, Brand Managers, Entrepreneurs, Chief Officers.

Prerequisites for Attendees

This innovative, interactive and playful experience is designed for anyone who wants to better manage the complexity of today's marketing.

The methodology of the workshop helps to understand the challenges of marketing through guided actions. You will therefore be able to learn in a way adapted to your knowledge and based on your own experience; Beginners as well as experts will learn at their own pace.



schedule Submitted 5 years ago

  • Patrice Petit

    Patrice Petit - FLOW & SLOW - Créer une Expérience de FLOW Optimale (ATELIERS) / FLOW & SLOW - Creating an Optimal FLOW Experience (WORKSHOPS)

    Patrice Petit
    Patrice Petit
    Coach Agile & CST
    schedule 5 years ago
    Sold Out!
    90 Mins

    FLOW & SLOW - Créer une Expérience de FLOW Optimale (ATELIERS)

    Les Participants vont vivre au travers de plusieurs ateliers consécutifs un Ralentissement dans un but d'Accélérer plus rapidement. Les techniques montrées permettront ainsi de vous focaliser sur l'importance des techniques de Ralentissement et de vous approcher d'un état appelé l'Etat de Flow. Vous apprendrez les activités qui stimulent en vous l'émergence d'un cadre favorable pour l'accélération et celles qui semblent vous freiner. Appliquée à une équipe, vous découvrirez l'importance des techniques agiles et vous donnera un nouvel angle pour être agile et amplifier un véritable "Leadership Agile".

    FLOW & SLOW - Creating an Optimal FLOW Experience (WORKSHOPS)

    Through several consecutive workshops, Participants will experience a slowdown in order to accelerate faster. These techniques will allow you to focus on the importance of Slow techniques and will allow you to approach individually a state called the Flow Experience. During these activities, you will learn those that stimulate you the emergence of a favorable framework for acceleration and those that seem to slow you down. Applied to a team, you discover the importance of agile technics and you give a new way to become agile and to amplify a real "Agile Leadership".