MASTERING CUSTOMER JOURNEY: creating artifact to bind the team
"What are we building? And why?"
"I need this info! Where do I get it?"
"I've got a lot of user research, what's next?"
Chances are you will hear these words from your team many times in any project.
Is your team making wasteful decisions because they didn't have a common understanding - especially across different roles? Is your team slowing down because the knowledge and decisions are owned by just a few key people? And what if some of these key people who own the knowledge take a vacation when you most need them?
In this talk you will learn how convert all the great user insights you gathered and discovered into easy and actionable items that your team can use to move your project forward.
You will learn to:
- Externalise knowledge from your team
- Consolidate and align vision
- Create a core onboarding journey
- Make better user of empathy
- Understand "as-is" state and how to drive to an ideal "to-be" state
Outline/Structure of the Workshop
- Introduction
- Current landscape: User Journey
- Current landscape: Story mapping
- Case studies in apply thinking
- Demo on stage with different levels: Persona / Goal / Domain / Pain Points / As-is / To-be / and UI.
- Workshop with participants (if 90 mn)
Learning Outcome
- Externalise knowledge from your team
- Consolidate and align vision
- Create a core onboarding journey
- Make better user of empathy
- Understand "as-is" state and how to drive to an ideal "to-be" state
Target Audience
Cross-functional team, Multiple squad struggling to communicaten People who are responsible for customer feedback, People who wonder how much time are wasted in “meetings”
Ricardo Tomé
