The Dirty Dozen: 12 Product Ownership Behaviors that are Killing Your Product

Is your product owner late to meetings, not available in the team room, unprepared for sprint events or asking for status at the daily Scrum? As a product owner coach, I have seen it all! Every product owner is a unicorn but what they have in common is they invariably have a bad behavior or two(and sometimes a lot more than that). Their Scrum teams have learned to try and work around them but why should they have to? During this talk, I will walk through the Dirty Dozen Product Owner Behaviors that are killing your product and what to do about them.

Walk away understanding techniques on how to coach product owners to correct these bad behaviors and give your teams the best chance at Product success.


Outline/Structure of the Talk

What is a product owner?
Ask the audience for their dirty dozen behaviors
Review of The Dirty Dozen and how to "clean" them up (some of the characteristics will include back and forth dialog with the audience on the characteristic and their experiences). An example: Ghost/Available :if you have a Product Owner that is not around for the team either in person or virtually this could be a symptom of several things: They could be wearing many hats (multi jobs), they could be unaware of the need to be available to the team or, they could be afraid of the interaction They may be afraid that they will get asked questions they don’t know how to answer or may get asked for a decision that they are not ready to make. How can you help? Let them know the downsides of not being there for the team, suggest that they create a communication plan with their team to be clear how they can be reached. Also, for the many hat wearing PO, suggest that in addition to the communication plan, create a schedule for the team to make it clear when you will actually be available in the room—if possible the same time everyday can be helpful.

Wrap up/Final thoughts

Learning Outcome

Positive Product Ownership Characteristics

Product Owner negative behaviors

Coaching techniques around correcting negative behaviors and encouraging positive ones

Target Audience

Agile Coaches, Scrum Masters, Product Owners and Dev team members

Prerequisites for Attendees

Basic understanding of the Product Owner role would be helpful but not necessary

schedule Submitted 2 years ago

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