location_city Washington schedule Oct 15th 10:00 - 10:45 AM EDT place Executive Boardroom people 22 Interested

Design Thinking has been developed as an approach to resolve issues outside of professional design practices -business and social contexts are great examples. Since the framework integrates classic creative problem-solving with art and design methodologies, it matured as a flawless and flavorful strategy for innovation.

Nowadays, even large bureaucracies like the Veterans Administration and IBM use Design Thinking to explore the experiences of key stakeholders and search for insights that allow them to improve product, services and processes.

Not every design thinking project is a success, of course, but as a risk management approach, few innovation methodologies compete with this strategy. As companies continue to adopt agile, Design Thinking gains traction as the right tool to create an intimate connection with final users, uncover the true needs and problems, and propose less risky solutions.

In this interactive talk, you will be walked through the 12 steps we followed -for 12 weeks- to understand homelessness, uncover the real issues and propose new concepts. You will be surprised not only by the insights we found but also by the power of the framework. After listening to this real-life, fresh example, you will leave the room looking for opportunities to apply the strategy on a daily basis.


Outline/Structure of the Case Study

1) BUILDING CONNECTIONS (speaker-attendees, attendees-topic) - 13 minutes

+ 3-min Talk [ The homelessness issue. Social issues. Lack of knowledge ]

+ 5-min Three Rounds of Standing Survey [ Agile vs Lean. Lean vs Design. Agile vs Design Thinking ]

+ 5-min Auditorium Sharing [ Crowdsource definition and uses ]

2) MAKING THE POINT - 22 minutes

+ 17-min Talk [ The process we followed. Step-by-step framework. Findings and insights. Results ]

+ 5-min Graphic Organizers [ Framework summary. History brief. Forms used. Types of prototyping ]

3) FINAL MESSAGE and Q&A - 10 minutes

+ 3-min Talk [ A few takeaway quotes and actionable plan ]

+ 7-min Q&A

Learning Outcome

Gain a deeper understanding of the Design Thinking process.

Identify steps and available tools and techniques.

Get a replicable example of how to apply the framework in different scenarios.

Learn low-tech approaches to test hypothesis and concepts.

Target Audience

Anyone looking to witness a real-life journey through the Design Thinking process

Prerequisites for Attendees


schedule Submitted 5 years ago