Agile’s Trojan Horse: How Marketers are Leading the Way to Enterprise Agility

business-agility Talk 45 Mins Intermediate agile-marketing agiletransformation
Ross Libby
Ross Libby
Agile Coach
Target Corporation

Are your Agile transformation efforts seemingly siloed within technology? Are they struggling to breakthrough for broader impact within your business? Then a Trojan Horse may be just what you need.

Enterprise agility is the future of business and a must-have operating model for modern organizations. Yet, only a tiny fraction of organizations have successfully managed a complete Agile transformation because winning the fight to fully integrate Agile ways of working throughout non-technology functions is challenging.

Fortunately, one function has been quietly infiltrating what was once considered only the domain of software and IT. Marketers are creating strong alliances with technology teams, championing the cause for faster delivery of customer value, and paving the way to Agile ways of working for all.

Leveraging insights from the State of Agile Marketing Reports (now in its 5th year) along with learnings from numerous Agile Marketing transformations, this session showcases why marketers are on the cutting edge of agility, how they're adapting Agile to work for them, and what this means for business agility as a whole.

 
0 comments visibility_off  Remove from Watchlist visibility  Add to Watchlist
 

Outline/Structure of the Talk

Below is the agenda and attached are starter slides.

High-Level Flow:
0:00 What does the current state of Agile marketing tell us about the trajectory of business agility?
0:10 How can lessons from marketing agility inform efforts outside the function?
0:20 Real life Trojan horse stories to show how marketers can help agility infiltrate all parts of the enterprise.
0:40 Q&A

Learning Outcome

During this highly practical sessions, you’ll:

  • Examine 5 years of data from the State of Agile Marketing Report, digging into the 3 lessons learned (related to people, process, and systems) that will help you equip non-technical Agile teams for sustained success
  • Understand the 3 components of Agile learning (formal, social, and on-the-job) and how to apply them across the Business Agility transformational journey (discover, pilot, scale, self-sustain)
  • Learn the common Agile transformation trials, triumphs, and anti-patterns and how to coach teams, leaders, and stakeholders to embrace the learnings and avoid the pitfalls

Target Audience

Those interested in application of Agile outside of the IT context

Prerequisites for Attendees

This session will build on foundational knowledge associated with Agile. While someone in the learning phase can benefit, it will be targeted more towards people already practicing.

Slides


Video


Links

Business Agility 2019 - Greasing the Gears for Business Agility - https://businessagility.institute/learn/greasing-the-gears/442

Lytho Webinar:  https://www.youtube.com/watch?v=kpKrnf1ZaLw

schedule Submitted 6 months ago
AgileDC 2022

Washington, United States

Washington Venue launch

Mon, 3rd Oct 2022

email Contact Us
Recent Activities
Call for Proposals CLOSED
Ended on Aug 31 '22 11:59 PM EDT

Hello Community members,

You have probably missed the AgileDC conference over the last two years as much as we did. Today, we are excited to announce that we are inviting members from across our local and national Agile Community to submit a potential presentation for this year’s conference… a conference that will be somewhat different than in years’ past.

First and foremost, the physical conference will have a smaller footprint and we will only be accepting 36 presentations (roughly half of prior years). 

Additionally, this year’s selection process is based on the work of Adam Cronkite, of Democracy Research,  and Mike Lauer, of the National Institutes of Health (NIH), explored in the Revisionist History Podcast: The Powerball Revolution. Rather than rely exclusively on the organizing committee to determine who should be part of the program, this method randomizes the selection of submissions, which removes the potential for bias in the selection decision. 

The process works as follows:

  • First, the organizing committee will review submissions against the following criteria:
    • Is the proposal related to Agile Software Development or the use of Agile principles in other fields?
    • Does the proposal abstract and title sell the audience on attending your session?
    • Is the proposal outline/structure clear and detailed enough including a description of the content, concrete examples, good time management, and balance theory and experience?
  • Then, all submissions that meet the minimum proposal criteria will be added to a lottery for random selection;
  • The randomly selected speakers will be asked to interview with one or more organizing committee members before the final schedule is determined.

The podcast is available here: Revisionist History Podcast: The Powerball Revolution.

All proposals submitted after July 26th and before August 24th will be considered for the final schedule. Each presentation timebox is a 45-minute session of which at least 10 minutes should be set aside for Q&A with session participants.

Speakers will be notified whether their presentation has been selected on or about September 2, 2022.

Good luck! 

Details play_arrow
Speaker Compensation
flightTravel covered info_outline
hotelAccommodation covered info_outline
confirmation_numberFree conference pass info_outline
Please refer to our Speaker Compensation Policy
Active Members
help