location_city Ottawa, Ontario schedule Nov 20th 02:45 - 03:45 PM EDT place Room 201 people 4 Interested

The Lean Digital Marketing workshop, inspired by the principles of Lean Startup, Effectuation, Agile Project Management and user-centered value-driven philosophy, lets you discover the fundamentals of digital marketing through experimentation and collaborative work.

In this playful experience, participants alternately plan and execute specific actions to reach their goal in a real case study where they must test their assumptions. The Lean Digital Marketing game is an innovative and interactive experience that will give you the tools to better adapt to the continuous changes of today's marketing.

The Lean Digital Marketing Game participated in WAQ17, the largest French-language digital event in North America, as one of the masterclasses, and at HEC innovation workshops.


Outline/Structure of the Workshop

1. Introduction
2. Game
3. Lessons learned
4. Lean, Agile and Marketing theories
5. Questions
6. Conclusion and feedback

Learning Outcome

This Lean Digital Marketing Workshop will help the audience understand the Lean (and Agile) Mindset to better manage the complexity of today's marketing.

Target Audience

Project Managers, Product Owners, Marketing Specialist, Product Managers, Brand Managers, Entrepreneurs, Chief Officers

Prerequisites for Attendees

This innovative, interactive and playful experience is designed for anyone who wants to better manage the complexity of today's marketing (digital or not).

The methodology of the workshop helps understand the challenges of marketing through guided actions. You will therefore be able to learn in a way adapted to your knowledge and based on your own experience; beginners as well as experts will learn at their own pace.



schedule Submitted 6 years ago