Agile WOW - A Marketing Transformation
Marketing, Finance & Agile ways of working (WOW)......... Walking through the Agile adoption and transformation of the NAB Marketing team, re-defining our ways of working, creating efficiencies, greater team engagement, speed to market and cross functional collaboration. During this session we'll examine the application of Agile to a non-technical, complex, heavily regulated business and how we had to learn to be ‘Agile’ in our approach and thinking and also influence others across the enterprise.
Outline/Structure of the Case Study
Talk through the Agile Journey of NAB Marketing. Why we chose to go Agile. The Challenges, the successes, the lessons where are we are now and what next.
Greater understanding of applying Agile in a non-technical business.
People interested in Agile adoption and use outside of IT (i.e., marketing)
Prerequisites for Attendees
schedule Submitted 4 years ago
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