Your Guide to the world of Sales ~ Welcome to the Conversation Age
The age of information is over ... not because it's not important but because everyone now has an overload of information. When information is merely the table stakes ... then what's next?
We are now in the Conversation Age where the real difference is and will be your ability to apply your data and ideas to your customer's needs and desires.
This comes from firstly deeply understanding your customers and what makes them tick (logically AND emotionally) and then walking with them during their experience of you, your product or service and your company.
Let's have a conversation about this ... challenge each other and learn.
Outline/Structure of the Workshop
What is the conversation age - and why should I care.
If the data and information age is over ... what's next? I am not saying that data isn't important but what I am saying is that it is the application of this data that is where we add value. If we take data for granted ... then what? Our skills in understanding others, what they need and and having conversations with non-technical people about how to use the data you give them - this is where the gold is.
In this session we will explore the foundations of conversations - what are they - how do we improve them and how to upskill in this.
This will be an interactive session where you get to bring your ideas and experiences in dealing with clients and customers and we get to have a real conversation about how to influence others to get your message across.
Learning Outcome
Understanding the values and skills of conversation and application of ideas to clients. Also know as sales :)
Understand where you conversation skills are at and how you can improve in applying these to the data sets that you want people to know about.
Target Audience
Founders and product development folks
Prerequisites for Attendees
An open mind.
Bring your experiences of 'sales' and dealing with customers. The good, the bad and the ugly.
Video
Links
schedule Submitted 4 years ago
People who liked this proposal, also liked:
-
keyboard_arrow_downRaymond Dellar - Habitual Dependence and Gamification in Products
45 Mins
Workshop
Intermediate
This presentation will come with the goal of teaching attendees;
- How to look out for gamification and habitual depedance in the real world and digital products
- How these features will try to use your own brain chemistry to their advantage
- How to use these features in your own products and assit your customers into building good habits
After walking away from this presentation the attendees should feel they have a much better understanding of habitual loops companies will put in their products to try and get you onboard, the ways in which they will try to manipulate you, and how you can use these powers for good.
-
Recent Activities
- description Craig Brown updated proposal Your Guide to the world o...schedule 3 years ago
- description Frances updated proposal Your Guide to the world o... 3 Timesschedule 3 years ago
- verified_user Program Committee accepted proposal - "Your Guide to the world o..." by Francesschedule 3 years ago
Call for Proposals CLOSED
Ended on Jun 2 '19 11:59 PM AEST
LAST is Australia's cross-functional conference. Rather than retreat to our trade and talk among our peers-in practice we want LAST to be a place where people can learn about the holistic process of product and service development, or growing organisations and our own skills and careers.
This conference is also about learning and sharing from our colleagues. Over the years we have come to value the following things;
- Interactive sessions over presentations
- Specific tools and techniques over general frameworks
- Learning from mistakes and failures over sharing sanitised success stories
- Diversity of content over following industry best practices
- Evidence based approaches over novel ideas
That is, while there is value in the items on the right, we value the items on the left more.
Craig Brown
Ben Van Wees
narelle
