Rapid Customer Interviews - Why Insights Don't Need to be Expensive

location_city Melbourne schedule Nov 11th 04:45 - 05:25 PM AEDT place Linen Room people 28 Interested

Teams avoid gathering customer insights for the following reasons: 

  • time
  • money
  • expertise

In this session, I hope to solve all three issues by providing a technique and approach to gaining rapid customer insights by answering the questions you really need to know (plus a few tips on hustling).

Building the wrong thing is much riskier than spending a small amount of time and money on getting feature level insights. According to a study conducted by Pendo (2019), 80% of features built by product teams are either not used or rarely used by customers. By understanding if your feature, product or program meets the need of your end user ahead of time, you are far more likely to be part of the successful 20%.

 
 

Outline/Structure of the Skills Workshop

  • Why insights are important - facts and figures to build your business case if required
  • How to ask the right questions - riskiest assumptions - what will cause your product to fail 
  • How to build a line of inquiry as quickly as possible 
  • How to hustle participants
  • Q&A

Learning Outcome

Participants should leave feeling confident that they could run their own rapid customer interviews and get meaningful insights to inform their product decisions from them. 

Target Audience

People making products for people.

Prerequisites for Attendees

No prior knowledge required

schedule Submitted 4 months ago

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