location_city Melbourne schedule Nov 11th 04:45 - 05:25 PM AEDT place North Magdalen Laundry people 31 Interested

One of the most common ailments espoused by product businesses is their inability to consider the long term. How do we create strategy when things change so fast?

This thinking is symptomatic of ‘fragile’ strategy – a strategy that does not consider change in its inception, and therefore really only ever plans to change the plan. Moving beyond ‘fragile’ strategy towards ‘resilient’ strategy means that product & business leaders consider change not as a possibility, but as a certainty.

Change is our constant companion, and therefore must be included in our strategy along with all the other usual suspects - competitors, market, customers, business priorities, risks etc. In this session, learn how to use Scenario Gaming to build a change resilient Product Strategy.

 
 

Outline/Structure of the Presentation

This process is based on our experience working with hundreds of companies on their product-led strategies to evolve their business models, accelerate business value and create products that that customers love. This session will cover:

  • Why is strategic resilience so important?
  • What are the symptoms of fragile strategy?
  • A step-by-step process for creating more resilient product & business strategy

Learning Outcome

Learn about strategic resilience and why it is so important for business growth.

Learn a step-by-step process called scenario gaming for creating more resilient product strategy.

Target Audience

Product Leaders/ Business Leaders/ Tech Leaders

Prerequisites for Attendees

NA

schedule Submitted 2 months ago

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