IDEO Mashup method: Creative ideation process & the Medici Effect
The Medici Effect was a coined term by Frans Johansson to describe innovation that happens when disciplines and ideas intersect. Take for example the idea of using something very technically challenging such as blockchain, and an internet favourite such as cats and you have the CryptoCats and the Crypto Kitties! Indeed the most interesting ideas are borne out of collaboration & diverse thinking.
This hands-on workshop will provide an introduction to the Medici effect using the Mashup ideation method by IDEO.
The workshop aims to guide the participants on the steps detailed on the Mashup ideation method of IDEO.
Participants will work in groups and will be guided on IDEO's 4 step Mashup process and will end with a Cereal Box design activity and sharing of the created ideas.
If there is an option to do a 60 minute workshop, I would prefer to this as a 60 minute workshop.
Outline/Structure of the Workshop
Introduction to the Medici Effect
Introduction to the IDEO Mashup Process
The 4 Step MashUp Process
Cereal Box Design
Sharing
Other tools that can be used (e.g doing mashups online)
Q&A
Learning Outcome
Participants will understand the concept of intersection and how it can be used to create innovative ideas that will give them the competitive edge.
Participants will be able to run the mashup ideation process and use or tailor the mashup idea sheet for their teams/organisation.
Target Audience
Anyone interested in developing new ideas through collaboration.
Links
https://www.ideou.com/pages/ideation-method-mash-up
