First address the emotional, then move on to the informational aspects.

Empathy equity built through patient questioning, physical exam and factual information obtained through computerized tests allow physicians to recommend behaviour changes that will last a lifetime. Use a similar approach with your office stakeholders.

You’re the one who will be trusted enough to tell them what should be built and why.

Interactions are crucial to the development and maintenance of that trust. During the initial phase of the process, you must not only identify but also understand the basis of your colleagues feelings. Every input, idea and feature request you get from them should be an opportunity to create a bond. Reassure them that you will seek to understand the various aspects of the product, will examine the data and seek to understand their perspective better.