Metrics presentations have been a staple of software conferences for years. But, why are they so popular? Businesses rely on data to make decisions and metrics allow them to roll up data into bite-sized morsels of deliciousness for managerial consumption. While metrics can help leaders make good business decisions, sometimes the numbers are “massaged” in a way that doesn’t realistically portray what’s happening (a.k.a. a watermelon project, green on the outside, red on the inside). Ultimately, there’s validity on both sides of the debate. Metrics can suck! Sometimes metrics imply something totally different from reality, other times, they provide valuable insights that can guide efforts with better questions and decisions on how projects or teams should proceed.

Shaun Bradshaw, once referred to as the Minister of Metrics, will discuss various aspects of metrics, particularly how they relate to product quality. We'll explore both the dysfunctions arising from “objective” metrics as well as what makes metrics useful and how they can be used for good. Walk away with a better sense of how to utilize metrics that minimizes potential dysfunctions and truly reaps the benefits of the data available.


Outline/Structure of the Talk

  • What is measurement?
    • Definitions
    • Models
  • Why do we hate metrics?
    • Agile Context
    • Metrics Traps
    • Measuring the Wrong Things
  • Why do we love metrics?
    • Empirical Process Control
    • Information Radiators
    • 4 Quadrants for Agile Measurement
  • Final Thoughts
    • GQM / ODIM
    • Balance

Learning Outcome

  • Purpose of Measurement
  • Key metrics dysfunctions to avoid
  • 4 sets of measurement areas that can be effectively applied to determine areas where improvements should be made
  • How these areas of measurement work together to provide a balanced view of organizational agile transformation
  • How to build your useful agile metrics for your organization

Target Audience

Scrum Masters, Product Owners, Key Stakeholders, Organizational Leaders, Agile Coaches

schedule Submitted 2 years ago

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