B2B Recommender System using Semantic knowledge - Ontology
In this era of big data , Recommender systems are becoming increasingly important for businesses because they can help companies offer personalized product recommendations to customers. There have been many acknowledged recognized successes of consumer-oriented recommender systems, particularly in e-commerce. However, when it comes to Business to-Business (B2B) market space, there has been less research and real-time application of such systems.
In our case study, we present a hybrid approach of building a context-sensitive recommender system incorporating semantic knowledge in the form of domain ontology and a custom user- user collaborative filtering model in a B2B space. Using Engineering Products transaction data of an Instrumentation company, we demonstrate that this recommendation algorithm offers improved personalization, diversity and cold start performance compared to standard Collaborative Filtering based recommender system.
Outline/Structure of the Case Study
- Introduction to Recommender Systems
- Challenges in B2B Space
- Problem Statement
- Model Life Cycle
- Model Building - Ontology based Recommender System
- Ontology Concepts Weights - Product Taxonomy
- Ontological User Profile
- Semantic Neighborhood
- Prediction Algorithm
- Model Building - Standard Collaborative Filtering
- Item- Item Collaborative Filtering : Matrix Factorization
- Model Deployment
- Comparison of Results
- Standard Collaborative Filtering vs Ontology based Recommender System
- References
The demonstration is in following order
- Talk
- Demo
- Q&A
Learning Outcome
- Understanding of the working of Recommender Systems
- Learn how to build Recommender System for implicit data : state-of-art approaches
- Understand the challenges in dealing with B2B market space
- Learn how semantic knowledge in the form of domain ontology can improvise Recommender System's performance
- Comparative understanding of the performance of standard collaborative filtering and ontology based recommender systems
Target Audience
Data Scientists, Data Analysts, Machine Learning Enthusiasts interested in Recommender Systems
Prerequisites for Attendees
Basic understanding of Recommender Systems and Machine Learning would be helpful but not mandatory
Links
Conducted workshop on 'Predictive Analytics and R' at MicroStrategy Symposium Series - Chennai 2016
Also hosted various other presentations in the field of data science on behalf of Analytics Center of Excellence (CoE) at HTC Global Services
schedule Submitted 3 years ago
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