Real-Time Advertising Based On Web Browsing In Telecom Domain
The following section describes Telco Domain Real-time advertising based on browsing use case in terms of :
- Potential business benefits to earn.
- Functional use case architecture depicted.
- Data sources (attributes required).
- Analytic to be performed,
- Output to be provided and target systems to be integrated with.
This use case is part of the monetization category. The goal of the use case is to provide a kind of DataMart to either Telecom business parties or external third parties sufficient, relevant and customized information to produce real-time advertising to Telecom end users. The customer targets are all Telecom network end-users.
The customization information to be delivered to advertise are based on several dimensions:
- Customer characteristics: demographic, telco profile.
- Customer usage: Telco products or any other interests.
- Customer time/space identification: location, zoning areas, usage time windows.
Use case requirements are detailed in the description below as “ Targeting method”
- Search Engine Targeting:
The telco will use users web history to track what users are looking at and to gather information about them. When a user goes onto a website, their web browsing history will show information of the user, what he or she searched, where they are from, found by the ip address, and then build a profile around them, allowing Telco to easily target ads to the user more specifically.
- Content and Contextual Targeting:
This is when advertisers can put ads in a specific place, based on the relative content present. This targeting method can be used across different mediums, for example in an article online, about purchasing homes would have an advert associated with this context, like an insurance ad. This is achieved through an ad matching system which analyses the contents on a page or finds keywords and presents a relevant advert, sometimes through pop-ups.
- Technical Targeting
This form of targeting is associated with the user’s own software or hardware status. The advertisement is altered depending on the user’s available network bandwidth, for example if a user is on their mobile phone that has a limited connection, the ad delivery system will display a version of the ad that is smaller for a faster data transfer rate.
- Time Targeting:
This type of targeting is centered around time and focuses on the idea of fitting in around people’s everyday lifestyles. For example, scheduling specific ads at a timeframe from 5-7pm, when the
- Sociodemographic Targeting:
This form of targeting focuses on the characteristics of consumers, including their age, gender, and nationality. The idea is to target users specifically, using this data about them collected, for example, targeting a male in the age bracket of 18-24. The telco will use this form of targeting by showing advertisements relevant to the user’s individual demographic profile. this can show up in forms of banner ads, or commercial videos.
- Geographical and Location-Based Targeting:
This type of advertising involves targeting different users based on their geographic location. IP addresses can signal the location of a user and can usually transfer the location through different cells.
- Behavioral Targeting:
This form of targeted advertising is centered around the activity/actions of users and is more easily achieved on web pages. Information from browsing websites can be collected, which finds patterns in users search history.
- Retargeting:
Is where advertising uses behavioral targeting to produce ads that follow you after you have looked or purchased are a particular item. Retargeting is where advertisers use this information to ‘follow you’ and try and grab your attention so you do not forget.
- Opinions, attitudes, interests, and hobbies:
Psychographic segmentation also includes opinions on gender and politics, sporting and recreational activities, views on the environment and arts and cultural issues.
Outline/Structure of the Case Study
Business benefits: |
Functional Use case description: |
Data Sources: |
Demographic Attributes: |
Zain customer attributes: |
Telco Service/Product category Profiling attributes: |
Interests & Usage Attributes: |
Location-Based profiling: |
Analytics: |
Analytic Models/segmentation/profiling details: |
Demographic characteristics segmentation: |
Telco customer profiling: |
Telco product/Service profiling: |
Customer Usage/Interests segmentation: |
Current Handset/Network configuration: |
Time/Geo-Spatial dimensions segmentation: |
Specific targets analytics: |
1.Search Engine Targeting: |
3. Content and Contextual Targeting: |
4. Technical (general) Targeting: |
5. Time Targeting: |
6. Sociodemographic Targeting: |
7.Geographical and Location-Based Targeting: |
8. Behavioral Targeting: |
9. Retargeting: |
Output |
Output formats, protocols to be delivered: |
Target systems: |
Output content for specific targets required: |
Learning Outcome
The audience is expected to receive the following pieces of information
1.Use of Data Science in Telecom
2.Use of Data Science in improving overall Telecom operations
Target Audience
People having basic knowledge of Machine Learning algorithm &Telecom Domain
Prerequisites for Attendees
Familiarity with machine learning and Telecom domain.
Video
schedule Submitted 3 years ago
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- Over a period of time, a lot of Knowledge bases have evolved. A knowledge base is a structured way of storing information, typically in the following form Subject, Predicate, Object
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What is the knowledge graph?
â–¶Knowledge in graph form!
â–¶Captures entities, attributes, and relationships
â–¶More specifically, the “knowledge graph” is a database that collects millions of pieces of data about keywords people frequently search for on the World wide web and the intent behind those keywords, based on the already available content
â–¶In most cases, KGs is based on Semantic Web standards and have been generated by a mixture of automatic extraction from text or structured data, and manual curation work.
â–¶Structured Search & Exploration
e.g. Google Knowledge Graph, Amazon Product Graphâ–¶Graph Mining & Network Analysis
e.g. Facebook Entity Graphâ–¶Big Data Integration
e.g. IBM Watsonâ–¶Diffbot, GraphIQ, Maana, ParseHub, Reactor Labs, SpazioDati
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problem class
core problem description
sample use cases
key measure
AI techniques
Normalization
Pre-process and convert unstructured data into structured data (patterns)
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- Conversion quality
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Clustering
detect pattern accumulations in a data set
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- music popularity analysis
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- Kohonen maps (SOM, SOFM)
Feature Extraction
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- Scene analysis & surveillance (people ident.)
- Accuracy
- completeness
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- Deep Learning
Recognition
detect a pattern in a large set of samples
- image/face recognition
- speaker recognition
- natural language recognition
- associative memory
- accuracy
- recognition speed
- learning or storage speed
- capacity
- (Convolutional )Neural Networks
- Deep Learning
- NLP
Generalization
Interpolation and extrapolation of feature patterns in a pattern space
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- fuzzy robot control/navigation in unknown terrain
- accuracy
- prediction pattern range
- Kohonen maps (SOM, SOFM)
- any backpropagation NN
- Fuzzy logic systems
Prediction
predict future patterns (e.g. based on past experience, i.e. observed sequences of patterns)
- stock quote analysis
- heart attack prevention
- next best action machines
- weather/storm forecast
- pre-fetching in CPU's
- accuracy
- prediction time range
- Recurrent NN for time sequences
Optimization
optimize a given structure (pattern) according to a fitness- or energy function
- (bionic) plane or ship construction
- agricultural fertilization optimization
- genetic programming
- convergence
- detection of local /global optimum
- (heaviness) cost of optimization
- Genetic algorithms
- Deep Learning
Conclusion
detect or apply a (correlative) rule in a data set
- QM correlation analysis
- next best action machines
- consistency
- completeness
- rule-based systems
- Expert systems
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{ This is a handson workshop in pgmpy package. The creator of pgmpy package Abinash Panda will do the code demonstration }
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45 Mins
Case Study
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Incident volume reduction is one of the top priorities for any large-scale service organization along with timely resolution of incidents within the specified SLA parameters. AI and Machine learning solutions can help IT service desk manage the Incident influx as well as resolution cost by
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Saikat Sarkar / Dhanya Parameshwaran / Dr Sweta Choudhary / Srikanth Ramaswamy / Usha Rengaraju - AI meets Neuroscience
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480 Mins
Workshop
Advanced
This is a mixer workshop with lot of clinicians , medical experts , Neuroimaging experts ,Neuroscientists, data scientists and statisticians will come under one roof to bring together this revolutionary workshop.
The theme will be updated soon .
Our celebrity and distinguished presenter Srikanth Ramaswamy who is an advisor at Mysuru Consulting Group and also works Blue Brain Project at the EPFL will be delivering an expert talk in the workshop.
https://www.linkedin.com/in/ramaswamysrikanth/
{ This workshop will be a combination of panel discussions , expert talk and neuroimaging data science workshop ( applying machine learning and deep learning algorithms to Neuroimaging data sets}
{ We are currently onboarding several experts from Neuroscience domain --Neurosurgeons , Neuroscientists and Computational Neuroscientists .Details of the speakers will be released soon }
Abstract for the Neuroimaging Data Science Part of the workshop:
The study of the human brain with neuroimaging technologies is at the cusp of an exciting era of Big Data. Many data collection projects, such as the NIH-funded Human Connectome Project, have made large, high- quality datasets of human neuroimaging data freely available to researchers. These large data sets promise to provide important new insights about human brain structure and function, and to provide us the clues needed to address a variety of neurological and psychiatric disorders. However, neuroscience researchers still face substantial challenges in capitalizing on these data, because these Big Data require a different set of technical and theoretical tools than those that are required for analyzing traditional experimental data. These skills and ideas, collectively referred to as Data Science, include knowledge in computer science and software engineering, databases, machine learning and statistics, and data visualization.
The workshop covers Data analysis, statistics and data visualization and applying cutting-edge analytics to complex and multimodal neuroimaging datasets . Topics which will be covered in this workshop are statistics, associative techniques, graph theoretical analysis, causal models, nonparametric inference, and meta-analytical synthesis.
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Antrixsh Gupta - Creating Custom Interactive Data Visualization Dashboards with Bokeh
90 Mins
Workshop
Beginner
This will be a hands-on workshop how to build a custom interactive dashboard application on your local machine or on any cloud service provider. You will also learn how to deploy this application with both security and scalability in mind.
Powerful Data visualization software solutions are extremely useful when building interactive data visualization dashboards. However, these types of solutions might not provide sufficient customization options. For those scenarios, you can use open source libraries like D3.js, Chart.js, or Bokeh to create custom dashboards. While these libraries offer a lot of flexibility for building dashboards with tailored features and visualizations.
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Dr. Mayuri Mehta - Demonstration of Deep Learning based Healthcare Applications
Dr. Mayuri MehtaProfessor & PG In-ChargeDepartment of Computer Engineering, Sarvajanik College of Engineering and Technologyschedule 3 years ago
45 Mins
Demonstration
Intermediate
Recent advancements in AI are proving beneficial in development of applications in various spheres of healthcare sector such as microbiological analysis, discovery of drug, disease diagnosis, Genomics, medical imaging and bioinformatics for translating a large-scale data into improved human healthcare. Automation in healthcare using machine learning/deep learning assists physicians to make faster, cheaper and more accurate diagnoses.
Due to increasing availability of electronic healthcare data (structured as well as unstructured data) and rapid progress of analytics techniques, a lot of research is being carried out in this area. Popular AI techniques include machine learning/deep learning for structured data and natural language processing for unstructured data. Guided by relevant clinical questions, powerful deep learning techniques can unlock clinically relevant information hidden in the massive amount of data, which in turn can assist clinical decision making.
We have successfully developed three deep learning based healthcare applications using TensorFlow and are currently working on three more healthcare related projects. In this demonstration session, first we shall briefly discuss the significance of deep learning for healthcare solutions. Next, we will demonstrate two deep learning based healthcare applications developed by us. The discussion of each application will include precise problem statement, proposed solution, data collected & used, experimental analysis and challenges encountered & overcame to achieve this success. Finally, we will briefly discuss the other applications on which we are currently working and the future scope of research in this area.
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Amit Baldwa - PREDICTING AND BEATING THE STOCK MARKET WITH MACHINE LEARNING AND TECHNICAL ANALYSIS
45 Mins
Demonstration
Intermediate
Machine learning provides systems the ability to automatically learn and improve from experience without being explicitly programmed.
Technical analysis shows in graphic form investor sentiment, both greed and fear. Technical analysis attempts to use past stock price and volume information to predict future price movements. Technical analysis of various indicators has been a time-tested strategy for seasoned traders and hedge funds, who have used these techniques to effective turn our profits in Securities Industry.
Some researchers claim that stock prices conform to the theory of random walk, which is that the future path of the price of a stock is not more predictable than random numbers. However, Stock prices do not follow random walks.
We will evaluate whether stock returns can be predicted based on historical information.
Coupled with Machine Learning, we further try to decipher the correlation between the various indicators and identify the set of indicators which appropriately predict the value
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Siboli Mukherjee - Real time Anomaly Detection in Network KPI using Time Series
20 Mins
Experience Report
Intermediate
Abstract:
How to accurately detect Key Performance Indicator (KPI) anomalies is a critical issue in cellular network management. In this talk I shall introduce CNR(Cellular Network Regression) a unified performance anomaly detection framework for KPI time-series data. CNR realizes simple statistical modelling and machine-learning-based regression for anomaly detection; in particular, it specifically takes into account seasonality and trend components as well as supports automated prediction model retraining based on prior detection results. I demonstrate here how CNR detects two types of anomalies of practical interest, namely sudden drops and correlation changes, based on a large-scale real-world KPI dataset collected from a metropolitan LTE network. I explore various prediction algorithms and feature selection strategies, and provide insights into how regression analysis can make automated and accurate KPI anomaly detection viable.
Index Terms—anomaly detection, NPAR (Network Performance Analysis)
- INTRODUCTION
The continuing advances of cellular network technologies make high-speed mobile Internet access a norm. However, cellular networks are large and complex by nature, and hence production cellular networks often suffer from performance degradations or failures due to various reasons, such as back- ground interference, power outages, malfunctions of network elements, and cable disconnections. It is thus critical for network administrators to detect and respond to performance anomalies of cellular networks in real time, so as to maintain network dependability and improve subscriber service quality. To pinpoint performance issues in cellular networks, a common practice adopted by network administrators is to monitor a diverse set of Key Performance Indicators (KPIs), which provide time-series data measurements that quantify specific performance aspects of network elements and resource usage. The main task of network administrators is to identify any KPI anomalies, which refer to unexpected patterns that occur at a single time instant or over a prolonged time period.
Today’s network diagnosis still mostly relies on domain experts to manually configure anomaly detection rules such a practice is error-prone, labour intensive, and inflexible. Recent studies propose to use (supervised) machine learning for anomaly detection in cellular networks . ellular networks, a common practice adopted by network administrators is to monitor a diverse set of Key Performance Indicators (KPIs), which provide time-series data measurements that quantify specific performance aspects of network elements and resource usage. The main task of network administrators is to identify any KPI anomalies, which refer to unexpected patterns that occur at a single time instant or over a prolonged time period.
Today’s network diagnosis still mostly relies on domain experts to manually configure anomaly detection rules such a practice is error-prone, labour intensive, and inflexible. Recent studies propose to use (supervised) machine learning for anomaly detection in cellular networks .