Get Into It: The fundamentals to achieving community engagement for the purpose of inclusive advocacy


This interactive workshop has three primary aims: (1) to raise awareness of the importance of understanding the factors of engagement; (2) to understand how to utilize the spectrum of community engagement effectively; and (3) to foster positive and effective engagement skills that can be applied to community advocacy initiatives.


Outline/Structure of the Workshop


In this generation, global awareness of the issues that plague every country reigns important to many communities. Community engagement has become the foundation of many advocacy movements across the world. Case studies, such as the ones conducted by Handover Research, the North Carolina State Board of Education and the Stanford Social Innovation Review, have all proven that community engagement has a positive impact on bridging the gap between the issue and the advocacy of the issue. The school reform project in Newark, New Jersey presented by Governor Chris Christie, former Mayor Cory Booker and Facebook CEO, Mark Zuckerberg, represents the ineffective ways of undertaking a social change project (Barnes & Schmitz, 2016). These leaders approach the task of community engagement from a “top-down” approach, which aided in the dismantling of their social reform for the school systems of Newark, New Jersey. Although community engagement may seem to be simple task, there is a science to perfecting all the factors of effective engagement. Any entity pursuing community engagement for the purpose of expanding advocacy efforts should consider the form of engagement needed for their desired audience. The International Association for Public Participation developed a spectrum, the Spectrum of Community Engagement, that embodies the various forms of engagement that can be utilized when inquiring the attention of the intend community (Barnes & Schmitz, 2016). Organizations that have displayed a healthy understanding of effective community engagement for the purpose of their advocacy are, but not limited to, Shared Hope International, Polaris Project, International Justice Mission, A21, etc. These organizations discovered which form of engagement was needed at particular times for their target audience that they applied the factors of engagement to become global impacts in the world of Human Trafficking.

Barnes, M., & Schmitz, P. (2016). Community Engagement Matters (Now More Than Ever). Stanford Social Innovation Review, 32-39.

Connecticut, L. (2014). Effective Family and Community Engagement Strategies (pp. 2-31, Rep.). Connecticut: Handover Research.

Guindon, M., Takahashi-Rial, S., & Socol, A. (2014). Evidence-Based Models: School-Community Partnerships (1st ed., Vol. 8, pp. 1-16, Rep.). NC.

Learning Outcome

This workshop will engage the audience through dialogue about the importance of effective engagement and how to foster and proactively apply the skills of effective community engagement. For the purpose of this session, we will focus on the factors of engagement and the Spectrum of Community Engagement and how to apply it to real-life advocacy for Human Trafficking. We will work hands-on through simulated scenarios to jump-start the formation of effective application of engagement skills. This workshops will focus on case studies and evidence-based research that have been used to produce current working community engagement projects. Participants will be able to apply the factors of engagement to their community engagement projects, they will be able to understand their target audience, and they will be able to identify the form of community engagement needed for their target audience to be the most effective at advocating.

Target Audience

advocates, NGOs, activists, non-profits, governmental entities

Prerequisites for Attendees

Participants should be prepared to attend this session with an open-mind to learn innovative ways to connect with the community. This is a beginners session, there will be no previous skills or knowledge needed prior to this session.

schedule Submitted 3 years ago