Agile Personas Are Different.
Agile Personas are…different.
We have all seen the typical persona poster with the picture in one corner and the funny name underneath, with their likes and dislikes and their favourite colour – the personas the marketing team uses are for promoting your brand. But, when it comes to building software, does the marketing persona add anything?
1/3 of your user story is devoted to the persona - but are we spending enough time creating them and using them to their full potential?
This talk looks to reinvent the agile persona to become a valuable tool used throughout the development lifecycle and complement the marketing persona.
Outline/Structure of the Presentation
What are personas
How to create a set of fine-grained personas
How to use personas for better testing
Learning Outcome
Participants will leave with a toolset for creating better user stories and a guide to creating a catalogue of personas that will enable better testing outcomes and customer value.
Target Audience
Scrum team members, Scrum Masters, Business SMEs
Prerequisites for Attendees
Familiarity with user stories.