Customer driven product development

How can executive management build customer-driven product teams?

Agile product development practices provide a pathway to realize the co-creation of desired product outcomes between customers and development teams. Quickly and frequently obtaining feedback on real products directly from customers give them a direct voice into their own value stream. However, orienting your teams and leadership to build and react to quick feedback iteratively is a significant challenge to any organization taking this on. This presentation will provide an overview of core fundamental techniques that bring customers and teams together. 

 
 

Outline/Structure of the Presentation

The session aims to show how the flow across Product lifecycle (Philip Kotler), Technology Adoption cycle (Everett Roger) and Product Development cycle (Jeff Sutherland, Ken Schwaber) come together. I would like to cover the fundamentals of user story maps, value stream maps, continuous discovery, refactoring and testing along with how might we trace our OKRs all the way through to Company OKRs. Touching up on the aspects of simulating customer environment and the possibility of development team in customer care support and being able to find the common language between technical teams and product managers.

What are the challenges or obstacles that might come in the way and how to overcome those to build collaborative teams that can build great fit-for-purpose products by being closer to the customers. 

Learning Outcome

1) Understand the flow between product lifecycle, technology adoption cycle and product development lifecycle

2) Innovative ways that can help us get one step closer to the customer

3) Giving importance to building things right as much importance as building the right things

4) Saying NO to fixed product roadmap and techniques to doing continuous discovery

5) Trace dev team's work all the way through to Company OKRs to find their purpose

Target Audience

Anyone that interested in product ownership, product development and how to get closer to the customers.

Prerequisites for Attendees

Basic understanding of Scrum and product development will be nice to have. 

Video


schedule Submitted 2 months ago

  • Lakshmi Easuwaran
    keyboard_arrow_down

    Lakshmi Easuwaran - What can McDonalds teach us about Product Ownership, Innovation and Entrepreneurship?

    40 Mins
    Presentation
    Intermediate

    I want to present to the audience the product ownership, entrepreneurship and innovator lessons that we can learn from the movie "The Founder". There are so many key takeaways (pun intended) from McDonald's speedy service system, solving customers' problems innovatively, applying to work context and thus knowing how to build high performing teams. The session also covers traits to learn from Ray Croc (the protagonist) of the movie and apply as product owners at work.

  • James Zhang
    keyboard_arrow_down

    James Zhang - Building on human-centred facilitation

    James Zhang
    James Zhang
    Coach
    Growing Intentionally
    schedule 3 months ago
    Sold Out!
    40 Mins
    Presentation
    Beginner

    We’ve all been there… having to sit through painful meetings and workshops that leads to more confusion, lack of clarity and frustration with a poor use of everyone’s time.

    But, we’ve also been to those sessions that have been well facilitated where you think and say, “wow, I can’t believe the day has gone by so fast” and “that was a fantastic session, it really helped..!”

    I want to help people and organisations have more of the latter by sharing my principles and practical tips on how to improve yourself to becoming a master facilitator – this is based on taking a human-centred approach by valuing every individual, including yourself. I’ll be using my “facilitation tree” to help everyone visualise what’s needed to always produce fruitful outcomes where value is created and people are valued.

  • Peter Woolley
    keyboard_arrow_down

    Peter Woolley - How Metrics Help Tell the Story

    40 Mins
    Experience Report
    Beginner

    Many scrum masters will use metrics to help guide their teams. Measures such as velocity, burn downs, burn ups, cumulative flow can provide useful for planning and feedback on how a team is progressing. However metrics can do so much more, they can help the team tell their story, influence decisions beyond their immediate reach and provide creative insights on how the team works and what makes them unique.

  • Venkatesh Krishnamurthy
    keyboard_arrow_down

    Venkatesh Krishnamurthy - What makes a framework like SaFE popular - a perspective from a LeSS Trainer

    Venkatesh Krishnamurthy
    Venkatesh Krishnamurthy
    Lead Agile CoE
    Protegic
    schedule 2 months ago
    Sold Out!
    40 Mins
    Presentation
    Intermediate

    In this talk, I would like to bring a few nuances that makes the frameworks like SaFE or Spotify attractive for the organisations to implement compared to Large-Scale Scrum(LeSS).

    I would touch upon areas like:

    1. Structural change - Team org
    2. Change in HR policies
    3. Leadership education
    4. Product Perspective 
    5. Decentralisation 

     

  • Melinda Harrington
    keyboard_arrow_down

    Melinda Harrington - Introducing Scrum to a team that thinks they are already doing it

    Melinda Harrington
    Melinda Harrington
    Agile Coach
    Woolworths
    schedule 2 months ago
    Sold Out!
    40 Mins
    Presentation
    Intermediate

    Even those who are certain that teams should do Scrum in its entirety might give a team some flexibility on their first day. This activity will kick off a new team - that isn’t necessarily new to Scrum - with the practices that they choose to start with. Over time, you can create the environment where they see the benefit of embracing more. 

    We introduce the team’s way of working with a workshop that gives a team autonomy. Instead of “eat everything on your plate”, start with the elements they already value. Rather than debating or enforcing every detail, you will know where to focus your efforts. Hold your expert card for the practices that really matter.

    This activity will also give you insight into the team’s misconceptions. There are aspects of Scrum that they may not realise are included. There are also well established practices that aren’t Scrum at all. Some are useful, some are not. 

    First, let’s find out what they are not intending to do. Then figure out why. Is a team avoiding practices because of unique characteristics of their work or work environment? Does the system need to change in order for this team to practice Scrum? Or have they just jettisoned the aspects that are too hard to understand? If they have tried something in the past that “didn’t work” why was that? What did success mean to them?

    Are the team’s variations reasonable adaptations or do they contradict Scrum values and purpose?The Scrum Guide is really short and teams will benefit from doing everything in it. This activity will help you get there. 

  • Alex Sloley
    keyboard_arrow_down

    Alex Sloley - The Fine Art of Zero F***s Given

    40 Mins
    Presentation
    Beginner

    A fundamental and critical skill for any agile coach or leader is the pursuit of the fine art of "Zero F***s Given" ZFG. In contrast to how ZFG is often described on the interwebs, ZFG does not mean "I don't care"! ZFG is a mindset that embraces a myriad of concepts: fear, empathy, objectivity, neutrality, bias, drama, emotional intelligence, and more! Understanding the philosophy of ZFG will empower you to embrace this powerful skill so that you can become a more effective agile coach and leader. 

    AAWUweXLmbdUU1f0G5Jt4cH27ToflKfia04uJgZcIWcAdn34f4Kj-tM2RsnwiEFdRnirKxAQLmHszoRxtl6cNMTnTHjLCq1OjkMhr4Gsw5mXKcMoicXcwFZZac0GuyEoaFo3xmAsuscz5l8I9obj2CHooNNi0Dnkg0Qa4z31lp3MTc4mNtaZJPzQWdSVd3nJ6P3J3sps90Tt8dCQOevs6MrDqaD10RFhbEMkNvopIAh9324jJ01hdUHTshopJYS8c8Mp47yB2jBYaHYtHsv2v9x68Wh0Z_L-yqhMJPkFsesXKrz3KIWDAs3SlqHyVAAtf1tmrFnARHV-quFMkBvETRKTULNBsqyxQVmx40m4oNFLsS0QzmEFX7yZRjUlhofeqlWhtq1vfQHEl9lWYuqVLJeAR6lRtVT2OMmE9pXeq6wpyZphR8ytHEoVZH_0We9uVjPzm1FL6F_BYvkWKd_hG82lXq-motbwvOulAX12IMjIIJS9MF7MO5cH50xu4naDCihTXyFKYURFAcCTtuN8QLhVSmO_W_LZoIa6dUDqMyjgPktSj09VLl26kEcaG1K1lLFQF9CYB_1rlO5acBIqQg2K2k6OaYOs5IX5dMjSP-mAhjTdTiFjqzvCoB5-AgDtGLt6kOOKyTFdVKqluFh35C5BPqjmD7ZpL7aylzdhf2SI4vFRID366NovWdvvyQifdbawe8ldEiTKkr2i4JCkjWDvyXJjOp8AMjY9TucQkpJKScUa4MQLNS-IuGTpG6R5oJX5ECAb8ecHltcCJ9kJvlHkuVo83YVbUD7eLbkay2k0ihLM_SKs1U-msjNlsUeksV1u6F4vdQdoj_vGa6WvqKkWvs1VvGBL0zq5lyB7DZtrl_MbkKucjGiQrpYauO3pVjhhwiq4w64xeHzf6ytjGbtbdrXIPkckS5pTNNmp2impZYKc5wRZRHMaRvyL42cNpwCdUaZe8D_iONmyAck77jsKQh-YUdqetREXoVvCTq0fTh6yq2qMuSS0VBLED8rXJ2l5_WDFAfj6ttIY-2l4PPJqEcKohlMjGIfwPMOrN9hMHvizORpx4Ntk-qLWzS2b8q0CNh2tXVpUXCCbvDUI2eAorqF4xyw5TrmgcjVus07dqqrq3t3IdPQGreZ979SBcxU0hY4vHwwIbn4YgLBJNb-anFpEZLvA-RW-n1yIRfGW_1BRYOSo_Q2cBBJDOXECYoi5E5PX7KNOpiMpKWHB4paEcOwLhmY7KvqAlI708JIDY0-tJPJbtyjJm_v9HzyscftVqrR6yZc=w1631-h861

  • Catherine Seal
    keyboard_arrow_down

    Catherine Seal / Brady March - Building accessibility and inclusion into your agile practice

    80 Mins
    Workshop
    Intermediate

    The aim of this interactive session will be to challenge participants’ thinking about diversity, accessibility and inclusion and provide some practical tools and approaches to help address barriers and biases and make their teams truly inclusive. While Catherine and Brady have a particular interest in disability inclusion, the approach we will be taking you through will be equally applicable to all types of diverse teams.

    Catherine and Brady are both active members of Telstra's Employee Representative Group, Telstrability, as well as having experience as coaches and in the accessibility field.  

  • Kynan Stewart Hughes
    keyboard_arrow_down

    Kynan Stewart Hughes - Leading with Measurement

    80 Mins
    Workshop
    Advanced

    Metrics defined outside the Scrum team often put unnecessary pressure on the team, causing dysfunction. And yet, metrics can be  both safe and useful. When metrics are co-created by the team and the business, the process of measurement provides clarity and focus for the team. It also makes improvement visible to everyone.

    Over the last few years, I have used measurement as a way of coaching teams to generate and foster genuine and lasting cultures of continuous improvement. I call this approach Leading with Measurement because it can be used by leaders in any role - coaches, Scrum Masters, Product Owners, managers and developers - to foster real positive change and better agile.

    I have distilled the approach down to some basic principles and simple methods that I'll share in the session. Come along and find out:

    • What really happens when we measure a team - the good, the bad and the ugly
    • Practical ways to shift attention away from harmful metrics and towards good metrics for the benefit of everyone (the business, the team and the end users of the products we make)
    • How to co-create good metrics that provide insight and create opportunities for genuine (measurable!) improvement

    In the workshop, we will put the methods into practice. We will co-create some safe and effective metrics for generating real improvement in our teams. Along the way, I'll be  sharing real stories and results.

  • Kit Friend
    keyboard_arrow_down

    Kit Friend - Preparing to Sprint - it's not just all about the planning session

    Kit Friend
    Kit Friend
    Agile Coach
    Accenture
    schedule 3 months ago
    Sold Out!
    40 Mins
    Presentation
    Beginner

    Teams who roll into Sprint Plannning with a whole bunch of unshaped work set themselves up for pain - but how can you create a relaxed funnel of preparation ahead of the sprint without falling into the trap of waterfalling it? Join this session to discuss common techniques that might help!

  • Kevin Loong
    keyboard_arrow_down

    Kevin Loong - Celebrating Courage with a Capital C: Conducting Courageous Conversations

    Kevin Loong
    Kevin Loong
    Scrum Master
    Macquarie
    schedule 3 months ago
    Sold Out!
    40 Mins
    Workshop
    Beginner

    Can you remember the last time you were courageous? Was it at work?

    How are you as a servant leader, helping your teams to have conversations that matters, promote the flow of ideas and spark innovation?

    In this workshop we will:
    - Explore what courage is all about and why it's a core value in the Scrum Guide
    - Learn pro tips that you can use straight away in your teams and conversations
    - Get a chance to practice using Celebration Grid (https://management30.com/practice/celebration-grids/) to facilitate a courageous conversation

  • Craig Smith
    keyboard_arrow_down

    Craig Smith / Michael Huynh - Have we Outgrown the Scrum Master and Product Owner Roles?

    40 Mins
    Workshop
    Intermediate

    The Scrum Master and Product Owner roles (along with the developers) are well understood and described in the Scrum Guide. As organisations begin to mature and scale, a lot of anti patterns start to emerge with these roles, as well as adding traditional roles (such as change, release and project management) and additional agile roles (such as Agile Coach and Release Train Engineer). Given the simplicity of the three roles in the Scrum Guide for a single team versus the challenges of scaling, do we need to take another look at the key roles to help solve the confusion that so many organisations continue to face?

    Join us as we ponder the question of whether we have outgrown the roles of Scrum Master and Product Owner or whether we just need more clarity on what these roles actually mean in the context of true business agility. 

  • Peter Lam
    keyboard_arrow_down

    Peter Lam - Moving from Agile to Agility - Lessons from Transforming at Scale

    Peter Lam
    Peter Lam
    Principal
    Claritas Consulting
    schedule 2 months ago
    Sold Out!
    40 Mins
    Experience Report
    Intermediate

    The number of organisations adopting agile continues to accelerate - with agile being the 'default delivery method' for teams in many organisations. However what is less clear is why so few organisations have managed to scale beyond agile delivery into agile organisations. Unfortunately scaling beyond 'delivery' is critical to realise the benefits from scaling agile. Through this interactive conversation, hear some of the key lessons learned as we took agile from a teams through to thousands of people and teams. Join us as we explore the constraints, challenges and ideas that inhibit us moving agile beyond the teams of teams to organisations.

  • 40 Mins
    Presentation
    Beginner

    Do you start initiatives in a complex domain by attempting to answer “what are we going to deliver and when”? Do internal stakeholders negotiate a scope and date agreement with development and then expected teams to keep “on track” to deliver the agreed deliverables by the agreed date? Do developers cut corners in order to achieve this?

    In this session we will explore how the scope and date-based “Contract Game” is misaligned with Agile as well as Scrum. Also how game theory can help us raise awareness how this competitive game results in many negative outcomes – most of which are opaque to stakeholders – when reality does not go to plan (inevitable in a complex domain).

    We will also outline how to lead your organisation to the co-operative game aligned with Agile methods. This includes short experience summaries on organisations who have done this.

    You can expect to walk away with new language and a practical Scrum-based approach for eliminating the Contract Game so that empiricism and agility can thrive.

  • Nick Payne
    keyboard_arrow_down

    Nick Payne - Continuous Program Planning… an alternative to PIs

    Nick Payne
    Nick Payne
    Principal Consultant
    Elabor8
    schedule 3 months ago
    Sold Out!
    40 Mins
    Presentation
    Advanced

    The world has gone SAFe! Central to this is the adoption of planning Program Increments every three months in order to "respond to change". But wait – are three month increments really frequent enough to respond to change? What if you could continuously evaluate your program of work and adapt every sprint?
     
    Behold: Continuous Program Planning.
  • Sam Bowtell
    keyboard_arrow_down

    Sam Bowtell - The Art and Science of Facilitation in 10 simple steps

    Sam Bowtell
    Sam Bowtell
    Certified Scrum Trainer
    RedAgile
    schedule 3 months ago
    Sold Out!
    40 Mins
    Experience Report
    Beginner

    Facilitation is both an Art and a Science. The Science is the logical preparation and delivery, with the Art being how you navigate and adapt that delivery to the participants in the moment.  Sam will share his ten simple steps from his 20 years of facilitation experience on how to prepare for and deliver a memorable facilitation experience. Expect an interactive, fun session that we set you up for success working both virtually and face to face

  • Carl Hubbers
    keyboard_arrow_down

    Carl Hubbers - Using feedback to identify opportunities for growth

    Carl Hubbers
    Carl Hubbers
    WoW Coach / Enterprise coach
    Telstra
    schedule 3 months ago
    Sold Out!
    40 Mins
    Experience Report
    Intermediate

    Over several quarters I asked hundreds of developers three simple questions about their product owners.

    1. Would you recommend them to another team?
    2. What's one thing they are doing well?
    3. What's one thing they could do better?

    With thousands of qualitative and quantitative responses I have data that shows what scrum teams most want from their product owners. 

  • Rowan Bunning
    keyboard_arrow_down

    Rowan Bunning - Optimus Prime to be a REAL Transformer – how a primary optimising goal replaces bias and politics with systems thinking

    80 Mins
    Workshop
    Advanced

    “If you aim at nothing, you’ll hit it every time.” - Zig Ziglar

    Are you experiencing constant friction with the broader organisation? Do the overall organisational performance outcomes that you are striving personally for seem to differ from what senior leaders have in mind? How openly and skilfully is this discussed? To what degree does everyone making improvement decisions understand and use outcomes to guide every decision?

    Far to many Agile adoptions are failing, stalling or doing harm due to superficially pursuing management fads or a consultancy’s preferred solution rather than what is appropriate for the organisation. Too often, what what the Agile methods being pursued are designed to provide is not what those in positions of power actually want. Poor fit.

    Rather than attempting to push someone’s preferred structures and practices into organisations like a square peg into a round hole, a skilled Scrum Master or Agile Coach makes the (mis)alignment transparent and advises as to what choices are aligned to the desired organisational characteristics. Problem before solution.

    “Our goal is to be agile” is not the real goal. Optimising for “deliver faster” alone is a recipe for compromising most Agile methods. We need more considered thinking.

    A more skilful way to clarify organisational change aspirations is to use systems thinking. In this workshop we explore through realistic case studies, practical techniques for leaders to choose the optimising goal that they believe the organisation should be continuously improving toward. For example, should we optimise for efficient use of resources or effectiveness? For faster flow or highest known customer value? Depending on the answers, the appropriate methods and management systems could vary from waterfall to LeSS and lean startup techniques. Whilst alignment at scale through standardisation of practices stifles improvement innovation, optimising goals provide a healthy true north for all improvement decisions in a way that scales and provides alignment.

    As a Scrum Master or Agile Coach, an optimising goal is gold as it gives you a means of calling out what is currently out of alignment with the agreed goal. Also a more objective means of deciding between target structures, methods, practices, behaviours etc. than what people are most comfortable with (usually involving the least change and benefit) or what is in an individual’s localised interest (local rather than global optimisation). “Better” actually has a shared meaning.

    In this workshop, we use role play to take you through the process of using optimising goals with leaders. Having done this with senior leaders for several years, we share tips on explaining the concepts, facilitating leadership workshop and exploring the implications of certain optimising goal choices. For example, what optimising goal would lead to DevOps/Team Topologies vs. what would lead to LeSS.

    You will also share ideas on how coaches and leaders can use the chosen optimising goal to align the improvement efforts of every team and individual. This includes example perfection visions and an introduction to an organisational design model describing the management parameters that must be reshaped if the organisation is to be coherent and effective.

  • Josephine Stephenson
    keyboard_arrow_down

    Josephine Stephenson / Tomy Oonnoonny - “A Matter of Trust” - coaching and scrumming in a global environment

    40 Mins
    Presentation
    Intermediate

    Coaching and scrumming across cultures can present both challenges and opportunities. Trust in a Scrum Team binds together the three pillars of Scrum:  Transparency, Inspection, and Adaptation (ref: What is Scrum? | Scrum.org). Being integral to Scrum, trust helps the scrum values of Courage, Focus, Commitment, Respect, and Openness to thrive. How often do you think about how culture and trust intersect?  "Trust is important because it is the foundation around how human relationships revolve" (Build trust with Scrum | Scrum.org) and it is built on experience gained ie empiricism. 

    The aim of this session is to explore, when working in distributed and hybrid multicultural teams, across different geographies and time zones, how can you ensure trust continues to be built by understanding culture.

    • How do you know what is building and what is eroding team trust?
    • How often do you ask the team what cultural differences can build team understanding?

    Drawing on feedback, from Australian and Indian-based coaches and scrum leads, we will share experiences and thoughts on how we can improve our scrum practices when working with hybrid teams.  Team retrospectives, sprint planning, and stand-ups all provide opportunities to continue to build team connections by better understanding the people and places where we work 

    As a result of a collaborative learning pod, based on Lyssa Adkin’s “Coaching Agile Teams”, we became aware that team conflict and a breakdown of trust may come from a lack of cultural understanding.  As a result of this, we conducted a survey with coaches and scrum leads to gain insights.  

    We will show how scrum events can be improved by continually building trust and connection by understanding each other’s culture more.

     

  • Simon Robilotta
    keyboard_arrow_down

    Simon Robilotta - Business Agility : Real life example

    Simon Robilotta
    Simon Robilotta
    Agile Coach
    WBC
    schedule 3 months ago
    Sold Out!
    40 Mins
    Presentation
    Beginner

    I want my business teams to be agile, but don't know where to start.

    How can I bring it to life in my business and organisation? 

  • Simon Robilotta
    keyboard_arrow_down

    Simon Robilotta - Tech Agility: What good looks like

    Simon Robilotta
    Simon Robilotta
    Agile Coach
    WBC
    schedule 3 months ago
    Sold Out!
    40 Mins
    Presentation
    Intermediate

    Want to visualise what good looks like from a developing software and releasing it to market looks like.

    Sick of working on large monolithic releases or deploying software that no one uses. 

    Come and learn how teams are getting software ideas to production within months(weeks).

    See what teams are doing practically to get software in users hands to validate you are moving in the right direction.

help