How to build a good quality product is not a new topic. Proper usage of methodologies, processes, practices, collaboration techniques can yield amazing results for the team, the organisation, and for the end-users of your product.

While there is a lot of emphasis on the processes and practices side, one aspect that is still spoken about "loosely" - is the feedback loop from your end-users to making better decisions.

SO, What is this feedback loop? Is it a myth? How do you measure it? Is there a "magic" formula to understand this data received? How to you add value to your product using this data?

In this interactive session, we will use a case study of a B2C entertainment-domain product (having millions of consumers) as an example to understand and also answer the following questions:

• The importance of knowing your Consumers
• How do you know your product is working well?
• How do you know your Consumers are engaged with your product?
• Can you draw inferences and patterns from the data to reach of point of being able to make predictions on Consumer behaviour, before making any code change?

Continuous testing is an integral part of continuous delivery pipeline. When it comes to mobile application, the testing become increasingly complex.

As part of our internal quarter hackathon at Carousell, we developed an automation testing framework and device lab in 48 hours which has both parallel and distributed mode of running.

We will share about how you can set up a similar device lab in your organization and the best practices to be followed.