"Quality is everyone's responsibility" has to be one of those phrases which looks great on t-shirts and posters but when put into action, often fails.
There is a funny leadership story which goes like this " There was an important job to be done and Everybody was sure that Somebody would do it. Anybody could have done it, but Nobody did it"
Therefore assuming that everyone in your team (developers, designers, QEs or analysts) would be instinctively inclined to incorporating quality in their day to day work is a terrible assumption to make.
Quality is everyone's responsibility might be true but it cannot work in isolation, it has to be supplemented with an accountability framework.
In this talk, I am going to present exactly that framework and help people especially leaders - technical and people, implement proactive quality processes in their teams.
The information presented in this talk does not require audience to have any technical knowledge and applies to all the roles.