Effective interactions, between product owners and designers and team members who develop and make those products real, are key to team, product and organizational success. It's reflected in the first value of the Agile Manifesto.

Still, one of the chief complaints, from both the product side and the dev side, is poor communication. The list of irritants includes: lack of clarity, lack of understanding, lack of time, lack of access, too many meetings, too much jargon, too many badly written user stories and too many people involved.

Communication isn''t the only obstacle, but it’s a big one - and it can be overcome with no cost or organizational disruption.

Regardless of the role we play on the team, part of everyone’s job is to create shared understanding. In this session, Marilyn, an experienced product owner and product manager, and Sue, a communication specialist and coach, will share their research about communication gaps in the product-development relationship and approaches that can close the gap.
Join them to explore tips and ideas to improve communication flow and help teams move from concept to cash.

NOTE TO TAC TEAM
Because we are doing some original research on this topic, I would like to include a co-presenter, Marilyn Powers, PEng, who, at the time of posting, is not yet on confengine. Info about her is available at https://www.linkedin.com/in/marilynpowers

Here is more biographical info about Marilyn:
Marilyn has more than 10 years experience bringing products and services to market as a Product Manager. As a licensed professional engineer, she has experience working in a variety of fields, from manufacturing to operations to simulation to SAAS software. Currently, Marilyn is a Product Manager at D2L, a leading Ed-tech company, where she works closely with Product Owners, Dev teams, Designers, Senior Leaders and many other stakeholders to deliver quality software tools to educational institutions and corporations who value learning and development. Her expertise is creating shared understanding between diverse groups, be it external customer advisory groups or internal stakeholders.

Previous presentations or workshops
Marilyn has presented at a variety of conferences over the past 20 years, the career highlight of which was a live demo on the main stage keynote at the D2L Fusion 2016 conference. Other conference presentations included Online Learning Conference ( New Orleans, LA 2017), Fusion (2015, 2016), Learning Impact Leadership Institute (San Antonio, TX 2016), Industrial Engineering Student Conference (Kitchener, 2016), ModSim World Canada (Montreal, 2010), Montreal Neurological Institute Day (Montreal, 2009), McGill University invited speaker on Haptics (Montreal, 2006). Prior to these presentations, Marilyn was an Instructor of Engineering at Mount Royal University in Calgary, AB.

If your organization is interesting in Agile transformation for technology, then you should also be looking into Agile Marketing.

Think of your organization like a car. Two wheels which represent Technology, and the other two wheels represent Marketing. Even if you get the Technology wheels spinning faster, unless the Marketing wheels can spin just as fast, your car will be going in circles. Product and marketing go hand in hand when it comes to deriving value from your respective markets.

As we all know, one of the major keys in Agile is the tightening of the feedback loop. This is why we want shorter sprint cycles, smaller batch sizes, and strive to continuously learn. When it comes to building products, it's the marketing team's job to test the market, size the market, segment the customers in the market, and just generally derive value from the market. But the problem is, most modern organizations are using waterfall-like operating models to run their marketing teams which hand-cuff talented marketers from surfacing new insights.

Marketing departments are still using waterfall processes because only up until a few years ago, digital marketing was a brand new concept. Large organizations used Print, TV and Radio advertising in their marketing campaigns, which by nature were not trackable. Campaigns were planned well in advance, usually at the start of a new financial year, and themes, content and messaging was approved then too. Because of the lack of trackability, marketing was always considered a cost-centre. Today that has changed.

Marketing is now quickly being understood as a revenue-driver. New tools are allowing us to track digital campaigns like never before imagined, everything and anything can be attributed to even the most minute detail. Because of this marketing focused companies are able to confidently say that for $(x) of marketing budget input, they are getting $(y) of revenue from customers. This is catapulting Marketing teams to the top of the business group food chain.

In this session we will discuss the need for Agile Marketing and why marketing should be the focal point for your organization's business agility transformation (hint: it's because marketer's own the customer journey). More importantly, this session will actually dive into the details of how a marketing team would implement Agile using the four stages of the Growth Marketing Lifecycle (GMLC).

Marketing needs lean and agile processes for many reasons, but here is a summary of the top four points we will cover in detail during the session:

1. Transparency: CMOs are feeling the pressure to prove their budgets.

2. Recyclability: How marketing backlogs are actually recyclable, giving you more bang for your transformation buck.

3. People Investment: Mimicking the skills of the "unicorn" growth hacker through a cross-functional team gives you Voltron.

4. Continuous Learning: Because today's digital marketing campaigns are so deeply trackable, the learning we can gather from these campaigns is unprecedented.

How does a marketing group get started with agile?

There is a four step marketing lifecycle that the audience will walk through with the presenter. It's called the Growth Marketing Lifecycle (GMLC) and it follows four steps:

1. Goal Orientation: This is where we visualize the marketing team's Funnel Map (similar to a Story Map used by IT teams).

2. Ideation: This is where we develop the backlog of "growth stories".

3. Execution & Deployment: Using the scrum methodology to sprint on work items.

4. Optimize: We look at growth stories that show signs of life, and double-triple down on them in future sprints.

This session was developed and will be delivered by Ahmad Iqbal, an Agile practitioner and coach. Ahmad has lead the development and marketing of over 4 technology products, and trained over 500 practitioners in Agile Software development and Agile Marketing. Ahmad has implemented this framework successfully at two major Canadian organizations, one major insurance company and one crown corporation.

NOTE: This presentation will have an interactive app provided to all participants which will allow them to follow the content on their mobile devices.

Last year, I was at an Agility Day in New Jersey for my company (ADP). During this day of fun, we uncovered and created new ways of improving retrospectives and new retrospective activities.

You don't have to always do "Start, Stop, Continue" or "Pluses and Deltas". There are plenty of activities that are more creative and more joyful for teams and groups!

In this workshop, we will follow a powerful technique to brainstorm ideas, filter down to the best ones, and then try them out on each other to uncover new and more effective retrospective activities. Come prepared to contribute to a new group of retrospectives!

We will go through a divergent process, and emergent process, and a convergent process in creating our new retrospective techniques. These and other powerful techniques will be utilized from the book Gamestorming to harness the power of the participants to create powerful and useful retrospective activities.

The White Bead Corporation is looking for Above Average Employees for expanded production. On the job training provided. Earn bonuses! The White Bead Corporation is a proud producer of shiny, perfect, white beads. We work hard to meet our customer’s exacting demands and won’t settle for anything less than perfection. We need Willing Workers who are Above Average Employees to handle this rigorous task in an inspiring environment. Apply within.

Come watch, and participate, in the classic experiment made famous by Dr. Deming. Let’s explore the link between typical management techniques, human factors and overall quality.

People are generally not great at understanding abstractions or novel ideas when we’re first exposed to them, but we’re pretty good at deriving abstractions or concepts given enough concrete examples. Including examples in requirements (whether that is by user stories, specifications or something else), will help teams understand the purpose of a requirement and lead to creative solutions.

Join Chris and Shawn in this interactive session, as they demonstrate why including examples is useful and what makes an example effective. Learn how adding a few examples can help illuminate the purpose of a requirement and how it helps start conversations into unexplored areas. Learn about the various tools and frameworks that support automating examples. See how team members and stakeholders can work together to develop examples that can lead to unexpected solutions.

Have you been to an open space? Did you remember how the facilitator’s held that space? Truth is, open space facilitators are very similar to servant leaders. Each create a space that promotes safety, collaboration, empowerment with little direction and very simple laws. We invite you to explore how to apply the open space concepts to Servant Leadership and our Agile Teams.

Virtually all companies regardless of sector, competitive strength and market growth depend on innovation. Greater productivity may boost earnings, but in today’s competitive global economy, it is serial innovation that drives and sustains growth. The relationship between diversity and innovation has been the subject of a vast amount of research. Research conducted by the Centre for Talent Innovation shows that companies with multicultural workforces are capable of growing and sustaining innovation. They discovered that “innovative capacity resides in an inherently diverse workforce where leaders prize difference, value every voice, and manage rather than suppress disruption. If innovation is the Holy Grail, then diversity should be a company’s unrelenting quest.”

Business agility is about cultural changes – it enables and transforms people personally, professionally and culturally. It might seem ironic to look for ways to approach the tech industry’s diversity problem in the methodologies used by the industry itself. But, can Agile be the mechanism for diversity to unlock innovation? Recognition and appreciation of diversity is aligned with the guiding principles within the Agile manifesto: Individuals and interactions over Processes and Tools. This talk will focus on how the principles of agile project management can be easily applied to maximize the value of diverse teams.