Whether you’re researching market opportunities, brainstorming new product ideas, developing products customers love, or managing product roll-outs – product delivery is both rewarding and difficult.  Organizational dependencies often cause the following challenges:  

  • Product management and product ownership is often misunderstood, unaligned or siloed.   
  • Products don’t meet customer expectations or are too late to market to be impactful 
  • Product features are rarely chosen based on hypotheses about customer behaviour, and never tested after deployment 
  • Product owners deliver what they're told to deliver, rather than drive scope based on customer need and feedback 
  • Governance models are focused on showing the status of agile products using existing tools rather than re-imagined for incremental funding  

Product delivery benefits from a structured Product Office that helps address these challenges by converging capabilities in areas like governance, product management and product ownership.  This session will provide an overview of the Product Office. It will be interactive with activities designed to deepen your understanding of the Product Office and give you some insight into ideas you can explore within your own organization. 

 
 

Outline/Structure of the Talk

The presentation is a mix of a talk and a participant activity, structured as follows:

  • [10 min] Signs your product management is out of balance 
  • [5 min] The importance of strong product management  
  • [10 min] How the Product Office brings balance 
  • [20 min] Group exercise that allows participants to explore the work and outcomes of the Product Office 
  • [5 min] The convergence of product management and product ownership 
  • [10 min] Implications for organizations  
  • [time permitting] Q&A 

Learning Outcome

  1. Discover signs of strong (and weak) product management 
  2. Understand the difference between product management and product ownership 
  3. Understand the functions and outcomes of a Product Office 
  4. Learn what organizational challenges lead to the need for a Product Office 
  5. An overview of the Product Office  
  6. Apply principles of Product Office back in your organization 

Target Audience

Anyone interested in learning about a product office

Prerequisites for Attendees

Participants should have an understanding of product management and product ownership.

schedule Submitted 5 months ago

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