Need for Speed - the lasting impact of agile on Electronic Arts

In 2012 my colleagues and I undertook the transformation of the Web Publishing Department of Electronic Arts from traditional project management methodologies to Scrum. The transformation was successful and powerful and has had a lasting impact at EA. Our group of 75 knowledge workers were distributed over several countries and time zones. Both the results, as well as the learnings from this transition are remarkable. We would like to share the ways the benefits lasted in the years that followed: our successes, failures & learnings. Our learnings include lessons about leadership in a successful transformation, how we leveraged technology, how roles and responsibilities changed, what was critical for success, and what we would do differently today.


Outline/Structure of the Experience Report

  1. Introduction: Speakers will introduce themselves and present the backdrop of the situation at EA in 2012 (speaking with illustrative slides - 5 minutes)
  2. Story: Speakers will tell the story of the transition (storytelling with illustrative slides - 15 minutes)
  3. Learnings: Interactive sessions with audience to discover lessons learned (table talk, debrief, and a couple of slides  - 15 mins)
  4. Audience Questions & Discussion: 5 minutes

Learning Outcome

  • Participants will be re-energized to undertake or continue on on an agile journey
  • Participants will be able to articulate when and why agile is so powerful, and how scrum is such a powerful framework to support agility of an organization
  • Participants will be able to make adjustments to their current transition strategy to improve it’s outcome based on what others have learned
  • Participants will be able to avoid some common pitfalls in an agile transformation by being able to identify them early and course correct effectively based on the learnings of others

Target Audience

scrum masters, managers and leaders of organizations that are considering a transition to agility or who are already on that journey


schedule Submitted 10 months ago