Behind the scenes at Cook
A behind the scenes look at the design and development of Cook – The World’s Cook Book.
Cook is a social Cook Book for iPad, helping people create, share and discover beautiful recipes with family, friends and the world.
Released with iOS 7 in September 2013, Cook reached over 500,000 downloads in just three weeks, becoming the #1 Food and Drink app in over 100 countries, featured on Apple’s iPad Air Site and awarded App Store’s Best of 2013.
This talk looks at the challenges faced by the team from developing an App designed specifically for iPad to making an engaging and social content creation experience and the impacts of iOS 7 in the last months of development.
It will explore the iterative and collaborative process used by the team both up to the initial launch and in the ongoing development of the App, a process that encourages using any tool to help further understanding and never being afraid to throwaway work to make a superior experience.