A 186 year old turnaround story - inside a corporate reboot, and the power of cultural change
Fairfax media is a 186 year old media publisher and one of the largest in the Australian media landscape. Publishing household names such as Sydney Morning Herald, The Age & The Australian Financial Review.
Over an intense period of 12 months, Fairfax re-platformed and re-oriented itself on a competitive footing. Reshaping it’s technology capability & product offerings ‘from scratch’, it started with incubating a new culture - taking the lessons of industry disruption and re-imaging the role that Technology, and a dynamic team culture plays in getting the right stuff done, quickly.
What does it take to initiate a ‘180’ large scale culture change? What happens when you are considered ‘legacy’ and do disrupt yourself? Can a large business move swiftly, on startup timescales? Where are the traps? What is the collateral damage along the way? What mistakes were made and lessons learnt? Seeking a radical transformation in capability, Fairfax focused on getting its culture right - not just its technology. Discover the steps taken, and how we build up symbols, identity and purpose in a way that serves organisational goals and also just happens to be, by the way, be a great place to work.
Outline/Structure of the Talk
30 minute presentational talk.
- Overview of Fairfax being buffeted by a market with no barriers to entry
- Establish "burning platform" for need to act and move quickly
- Outline radical, board endorsed strategy to set-up, a seperate, independent 'mini fairfax' to act 'startup link' and reboot itself from within.
- Highlight the success, and failures of this strategy, with emphasis on key takeouts/lessons.
You will learn the specific tools and techniques employed that allow for a large corporate to undertake a platform & business reinvention from the ground up, in a compressed timeframe. Learn how to avoid the pitfalls of large scale company transformation
executives, agile practitioners, staff involved in scaled project delivery
Prerequisites for Attendees
No notable pre-requisites.
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