A 186 year old turnaround story - inside a corporate reboot, and the power of cultural change

location_city Sydney schedule Nov 28th 03:20 - 03:50 PM AEDT place Grand Ball Room 1

Fairfax media is a 186 year old media publisher and one of the largest in the Australian media landscape. Publishing household names such as Sydney Morning Herald, The Age & The Australian Financial Review.

Over an intense period of 12 months, Fairfax re-platformed and re-oriented itself on a competitive footing. Reshaping it’s technology capability & product offerings ‘from scratch’, it started with incubating a new culture - taking the lessons of industry disruption and re-imaging the role that Technology, and a dynamic team culture plays in getting the right stuff done, quickly.

What does it take to initiate a ‘180’ large scale culture change? What happens when you are considered ‘legacy’ and do disrupt yourself? Can a large business move swiftly, on startup timescales? Where are the traps? What is the collateral damage along the way? What mistakes were made and lessons learnt? Seeking a radical transformation in capability, Fairfax focused on getting its culture right - not just its technology. Discover the steps taken, and how we build up symbols, identity and purpose in a way that serves organisational goals and also just happens to be, by the way, be a great place to work.


Outline/Structure of the Talk

30 minute presentational talk.

- Overview of Fairfax being buffeted by a market with no barriers to entry

- Establish "burning platform" for need to act and move quickly

- Outline radical, board endorsed strategy to set-up, a seperate, independent 'mini fairfax' to act 'startup link' and reboot itself from within.

- Highlight the success, and failures of this strategy, with emphasis on key takeouts/lessons.

Learning Outcome

You will learn the specific tools and techniques employed that allow for a large corporate to undertake a platform & business reinvention from the ground up, in a compressed timeframe. Learn how to avoid the pitfalls of large scale company transformation

Target Audience

executives, agile practitioners, staff involved in scaled project delivery

Prerequisites for Attendees

No notable pre-requisites.



schedule Submitted 4 years ago