‘3X’ : Product and Business Discovery, Development and Sustenance

This year at XP2018 I had an opportunity to meet Kent Beck and talk to him about his latest realisation and Work In Focus - 3X, The Product Development Triathlon and it’s 3 phases - Explore, Expand and Extract.

Ok wait, what did we just talked? Phases?? Are we waterfalling in our thoughts?

Are we talking to same Kent who proposed XP which killed the whole ‘Elaborated Planning and Phases’ family of Waterfall regime and then TDD that just buried alive the ‘Testing Phase’ and made entire world re-think about the testing approach? What’s wrong with him? Why is he now supporting Waterfall? Or should we worry that Agile is Dead is Dead is Dead??

In this session I will talk you through Kent’s discovery and realisations when he was working with Facebook. How things that he felt he offered to world and which helped world create new success, suddenly appeared missing here at Facebook, and then how he discovered what is working for Facebook and help them staying at the top of world Social Media Market.

 
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Outline/Structure of the Presentation

1. Discovery of 3X

2. Inferences from Facebook days of Kent

3. Application of 3X on any Product

4. Explore, Expand and Extract - Startup, Business and Enterprise

5. Phases and Fractals.

Learning Outcome

  1. Path that any idea takes on it’s journey
  2. How to take winning idea to victory
  3. Relationship between Success and it’s Payoff and how to toggle them as a business grows, to sustain it
  4. Impact and Outcome, and how a winning idea has both

Target Audience

Startup Founders, Product Visionaries, PO/PMs, Business Leaders

Prerequisites for Attendees

This talk is based on Kent Beck’s work 3X, where he talks about 3 phases of flourishing and winning business idea: Explore, Expand, Extract. This approach explains how all successful business ideas have understood and adapted to the changing contexts on the path of continuous growth and success. In a business setting, this model aligns thought process of CEOs, CFOs, CIOs & CTOs, as well as product management, development, operations and beyond, so that they all, in their purview, can create a success-map

schedule Submitted 6 months ago

Public Feedback

comment Suggest improvements to the Speaker
  • Peter Stevens
    By Peter Stevens  ~  5 months ago
    reply Reply

    I like this talk and the ideas that are presented, especially the critical and non-judgemental reflections on waterfall approach. I think your presentation would be improved by bigger pictures and less text. Imagine you are in the fourth row of tables trying to interpret the slides.

    • Deepti Jain
      By Deepti Jain  ~  5 months ago
      reply Reply

      Thanks Peter. I agree with you.

      I try to stop myself but mostly end up putting a ,lot of text, with the intention that when people download my ppt post presentation, they get all note.. but I should move it to notes section :)

       

      I will upgrade the ppt and reshare. Thanks.


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