• Liked Sue Johnston

    Get the Story Before you Write the 'Story' - Journalistic Skills for Agile Professionals

    Sue Johnston
    Sue Johnston
    Andrew Annett
    Andrew Annett
    schedule 2 years ago
    Sold Out!
    60 mins

    "Who are you?" "What do you want?" and "What are you going to do about it?" Those are the essential questions reporters use for practically any daily news story.

    Do they sound familiar? "As a [Who are you?] I want [What do you want?] so that I can [What are you going to do about it?]."

    Building software may seem light years away from journalism, yet there are techniques to be shared. How does a reporter blend natural curiosity, information from multiple sources and some basic writing skills to create a meaningful, well-crafted, unbiased story - and deliver it for daily release?

    In this interactive session, Sue and Andrew will examine the parallels between interviewing people for news gathering and interviewing users and customers to discover what they need and want from your products. You'll discover how to:

    • Identify the best people to talk with - they may not be the usual suspects
    • Explore ways make users and subject matter experts excited about talking with you
    • Practise techniques for questioning that build trust and elicit information
    • Navigate via curiosity - this is not the time to be an expert
    • Create a story in which you make meaning from relevant voices and perspectives

    You'll leave with tools reporters use to develop their products and be able to apply them to create and use effective user stories that lead to useful and usable products.