Agile marketing: a new reality!

schedule Nov 23rd 04:15 PM - 05:00 PM place Room - Mont-Bleu

After working for 25 years in advertising agencies and major networks - I believe that the software industry and the Agile community ...have something to teach / share with the advertising world.

  • Agile marketing promotes experimentation and continuous improvement.
  • Its actions are based on trends and in reaction to surrounding changes.
  • Agile campaigns allow improved collaboration between clients and agencies.
  • Discover why traditional marketing is out-of-date and how Agility will help you rapidly adapt to the market.
 
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Outline/structure of the Session

This is a talk presentation, with examples and real stories - I love to interact with the audience, share and give back.

My passion for Agile marketing resides in the immediate business value that it generates for marketing teams and, above all, the flexibility it provides for advertising or interactive campaigns to respond to current data and market evolution.

My presentation and story is based on my experience with Mc Donald's, Pepsi and Nesquik.

I will give insight on new marketing industry trends based on campaigns, consumer products and commercialized strategies.

I will share amazing brands stories and complex product launches of different types of advertising projects...from three key learning points: product development, test market and consumer offer.

I will share the client and agency challenges, the creative achievements as experiences from each consumer projects.

My stories from concept to launch with McCafé - come together to share the advantages of Agile marketing with each projects.

Also, how despite the innovative challenges with the client, the collaborators and agency - it came together and re-invented something amazing.

Learning Outcome

At the end of my presentation, you will know why traditional marketing is outdated as well as why Agile approaches will allow you to do better and rapidly adapt to market trends.

With this conference, I wish to share my experience, the projects I carried out over the years, and my new reflexes with clients, teams and evolving consumer markets.

  • Re-evaluate with Agile marketing and focus on partnerships
  • Better understanding the client to better connect
  • Innovate, break the silos and make new connections with your team
  • The key  - is the value you can bring to your clients

Target Audience

Clients, Project Manager, Product Manager, Developers, Designers, Business Analysts, Development Managers and DIrectors

schedule Submitted 2 years ago

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