After working for 25 years in advertising agencies and major networks - I believe that the software industry and the Agile community ...have something to teach / share with the advertising world.

• Agile marketing promotes experimentation and continuous improvement.
• Its actions are based on trends and in reaction to surrounding changes.
• Agile campaigns allow improved collaboration between clients and agencies.
• Discover why traditional marketing is out-of-date and how Agility will help you rapidly adapt to the market.

“They are resisting the changes I am trying to implement!” It’s a common refrain when people don’t embrace a change with the speed or enthusiasm desired. Do you keep pushing, give up or call in the big guns? How you respond to resistance can doom the change to failure, or boost the chance of success.
As coaches, we introduce new ideas in many different contexts. Relying on positional authority (our role as coach), or calling on outside authority (the managers who hired us) isn't likely to get those ideas a fair hearing.
In this talk, Mike will help you see resistance from a new perspective. By understanding how much influence you have, what forces are interacting around you and seeing different ways to re-frame your issues you can still get your message across without “inflicting help” on others.