The Coffee Mug Paradigm - An Agile / Lean Product Marketing Case StudyNitish Gulati
schedule 10 months agoSold Out!
The talk covers three start up players who scaled quickly within the Indian food tech industry in the year 2015. It draws out a common factor between the marketing strategies of the three enterprises. This common factor is then fine tuned into a KPI as it is used to analyze and measure the strategies based on data. The entire process draws it’s inspiration from Agile methodologies and the respective ceremonies held as part of Agile. These include ceremonies like retrospects and just in time reviews. The talk focuses on how a product owner/manager can contribute to the marketing/sales department of a huge enterprise/product.
Outcomes-Focused Agility - Story Mapping for achieving Strategic Intent
Florence Nightingale is considered the founder of modern nursing. Put in charge of nursing British and allied soldiers in Turkey during the Crimean War, Nightingale was the first person to define planned consequences from activity as the basis for action when she introduced evidence-based outcome indicators to nursing and healthcare.
Nightingale’s approach was later applied to outcomes-based education and in programme management with the introduction of ‘logic models’. Fundamentally, it is a quality management approach focused on helping us get the desired results from our interventions and activities. Nightingale was arguably the first person who figured out that you need to start with framing the result you want to achieve (the why) to determine what you should do, how you should do it, when you should it, and where you should do it - all the while using an inspect and adapt mindset to interpret actual results against expected ones to determine the next course of action to be taken, including re-framing the expected results based on what we have learned so far.
In this interactive session the two Larry's (Cooper and Sullivan) will be your guides as you learn how to identify the goals and objectives (the why) for a real world scenario, how to use a simple canvas and mapping technique to figure out what needs to be done and in what order, and how to adapt what gets done next based on what we have learned so far. The mapping technique is similar to story mapping except that it provides a deeper understanding of the true nature of most projects in enterprise settings - this technique helps us story-map our strategic intent.
It helps us to more clearly identify and solve the minimum viable problem.
For Product Owners it will help them gain better insights into how value gets defined at an enterprise level and provides a line of sight from strategic goals and objectives down to actual products too be built. For leaders it helps them understand that most projects are often really multiple ones that need to be sequenced and that it is the work that is often not identified and hence not done that sinks most large efforts.
These techniques provide clarity and allow us to deal with uncertainty when dealing with complex problems and messes while maintaining agility throughout.