The Coffee Mug Paradigm - An Agile / Lean Product Marketing Case StudyNitish Gulati
schedule 9 months agoSold Out!
The talk covers three start up players who scaled quickly within the Indian food tech industry in the year 2015. It draws out a common factor between the marketing strategies of the three enterprises. This common factor is then fine tuned into a KPI as it is used to analyze and measure the strategies based on data. The entire process draws it’s inspiration from Agile methodologies and the respective ceremonies held as part of Agile. These include ceremonies like retrospects and just in time reviews. The talk focuses on how a product owner/manager can contribute to the marketing/sales department of a huge enterprise/product.