Agile Marketing - Is it a 'thing'? How Agile Marketing Kicked Our Team Into High Gear
Is Agile Marketing even a 'thing'? Absolutely! After years of using Agile with Scrum in development capacities, we implemented the approach for all of our marketing efforts. In this session, you will learn how to transition your team to use Agile marketing, how to measure your success and ROI and the benefits of being more responsive and strategic with your marketing resources.
Outline/structure of the Session
What is Agile Marketing
Why use this approach
How we transitioned
Overcoming hurdles and sticking to an Agile approach
Benefits and pain points of Agile Marketing
Measuring Marketing ROI
Steps to implement Agile Marketing in your organization.
Extend Agile beyond development and product management
Align marketing and R&D organizations on process
Measure and monitor ROI
Become more responsive and strategic with your marketing strategy
CEO's, COO's, Marketers, Data Analysts