Vital Behaviours of Successful Scrum Masters and How to Make Them Stick

Agile failure is most felt by Scrum Masters. Why do so many fail to properly support their teams? Why do so many fail to inspire meaningful change in the level of leadership? Why do so many fail to guide transformation in their organisations?

In this workshop, we will harness the knowledge and experience of the participants!

Influencer Book

Because everyone can contribute to the learning of the entire group. It will dynamic, full or energy, and joyful - woohoo!

Who can benefit the most from the session and the power of harnessing the group?

  • Scrum Masters that are struggling to do this role well
  • Leaders that are not seeing the results needed for an effective Scrum team through a weak/unskilled Scrum Master
  • Agile coaches that are coaching Scrum Masters without meaningful or consistent results
  • Project managers trying to make the transition to becoming a successful Scrum Master

This workshop will use concepts and the model from the book "Influencer"

Prepare to work together to co-discover the Scrum Master vital behaviours!

Many people are taking on the mantle of Scrum Masters across agile teams around the world. Unfortunately, many of them have come from more traditional work structures that don't develop effective Scrum Masters. There is a misconception about the purpose of a Scrum Master. Often the Scrum Master becomes the facilitator or the project manager. This has to stop. Effective leaders, agile coaches, and Scrum Masters take advantage of vital behaviours in supporting scrum masters or by building mastery within these behaviours.

Influencer - the model

During this workshop, participants will go through a series of exercises to identify the purpose of a Scrum Master, how we can measure success, identify potential vital behaviours, learn from others to determine the vital behaviours, and then create a sound influence strategy to enable effective Scrum Masters and the work that they do. This workshop will use concepts and the model from the book "Influencer" (by Joseph Grenny et all) which details the three (3) keys to a successful change initiative and uses the six (6) sources of influence.

Prepare to work together to co-discover the Scrum Master vital behaviours!

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Outline/structure of the Session

  • 05 mins: Introductions and overview of workshop
  • 05 mins: Misconceptions about the Scrum Master role and workshop instructions
  • 10 mins: Exercise 1 - Explore the purpose of a Scrum Master and how success can be measured
  • 15 mins: Exercise 2 - Identify potential vital behaviours that dramatically impact Scrum Master and team success
  • 15 mins: Exercise 3 - Review the potential vital behaviours from other table groups to identify vital behaviours
  • 15 mins: Exercise 4 - Create an influence strategy using the 6 influence strategies
  • 10 mins: Debrief with Q&A

Learning Outcome

By the end of the workshop, each participant will be able to:

  • Understand which Scrum Master behaviours are vital to producing the greatest results
  • Search for vital behaviours for any change initiative using the Influencer model
  • Learn which of the behaviours that Scrum Masters need to master to make the greatest impact
  • Know how to identify the positive deviants (most successful Scrum Masters) to help all the rest of your Scrum Masters
  • Develop strong, confident Scrum Masters through the use of the Influencer model for a successful change initiative
  • Learn to repeat this proven change model for any of your change initiatives with marked success

Target Audience

scrum masters, leaders, middle management, senior management, project managers, agile leaders, agile coaches, product owners


Brainstorm the most important behaviours for a Scrum Master to be successful.

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