Enhancing Client experience through Agile & Design Thinking

Design thinking a user-centered concept is being adapted by an increasing number of organizations to boost their output of innovative products and services in order to gain a competitive edge on the market. This paper presents a project that has been taken from conceptualization to design and execution by consciously modeling the development and test process based on Design Thinking and Agile principles. The success of integrating Design Thinking with the Agile approach enabled re-thinking everything we do from the standpoint of our clients, and intentionally designing products and delivering the product.

The team knew from the onset that the focus of this project was about understanding customer needs & challenges, and creatively finding the best solutions to meet those needs. Design Thinking set the tone for both Development and Quality, as the team empathizes with users through observation and feedback early in the design cycle to build the best possible prototype, and then expects to learn and iterate through testing. The challenge was broken down in steps of understand, explore, prototype and test the problem and solution, and then repeat as necessary.

This paper will focus how Design Thinking and Agile principles that helped the team to overcome the challenges and its impact for driving a cultural change.

1 favorite thumb_down thumb_up 2 comments visibility_off  Remove from Watchlist visibility  Add to Watchlist

Outline/structure of the Session

10-15 minutes introduction

15-20 minutes Understanding the user experience

15-20 minutes for Design thinking framework

15-20 minutes for Integration of Design Thinking and Agile

5     minutes closure

Learning Outcome

1. cultural change in organizations

2. Design thinking process integrated with Agile approach

3. Design thinking inspiration/observation techniques

4. Continuous loop

5. How did Agile culture benefit the team

Target Audience

Engineers who are following Agile and Devops

schedule Submitted 2 years ago

Comments Subscribe to Comments

comment Comment on this Submission
  • Aditya Garg
    By Aditya Garg  ~  2 years ago
    reply Reply

    Are there going to be some exercises and live examples on design thinking during the session ?

    What do you think will make it interesting for the audience. What will be your ideas on keeping audience engaged.


    • Subramanian N
      By Subramanian N  ~  2 years ago
      reply Reply

      Thanks Aditya

      We can demonstrate 3 Hills where users needs are understood thoroughly. Hills turn user needs into project goals, helping teams to align around common understanding.  Hills are composed of

      WHO (a specific user or group of users)
      WHAT (a specific action or enablement)
      WOW (a measurable, a market differentiator)

      Using a collaborated work space (Mural) we documented the stories and it helped our project to arrive at common understanding as the team engineers are spread across geographically. 

      Consider an Agile project executing a lean build-measure-feedback loop for software development. Few times Agile project gets falter because the intent of the user needs is not well understood and subsequently the project fails to hold up. By means of composing the Hills as described above helps the team to align around a common understanding of the intended outcomes. 

      Ideas with big potential can be killed easily by negative attitudes, so first get  lots of ideas posted on the wall and then discuss and distill. Creating Hopes and Fears in sticky notes like Hopes usually reveals team members expectation about what can be accomplished and fears  may reveal their doubts about making investment to work together. 

      We are working on demonstrating an exercise but it is not finalized. We can conclude on that exercise in next couple of days.  

      Do let us know if you need more information