In 1988, he co-founded the Shingo Prize for Operational Excellence with professor Vern Buehler at Utah State University. In 2010, he was inducted into Industry Week's Manufacturing Hall of Fame. He told them, "My goal is to find the best ways to grow employees in a way that will make us more competitive. Every person at work should be empowered and involved in the improvement process through their own creative ideas to make their work easier, more interesting, build their skills and capabilities, while at the same time improving communications throughout the organization, improving customer service, improving quality, improving safety, improving productivity and bringing new excitement and joy into the workplace."

At Portland State University, Norman delivered a lecture called, "The Best of Japanese Management". He went on to mentor students, and it was during this period that he discovered The Harada Method, listed by the Shigehiro Nakamura of the Japan Management Association as the best "day -to-day management" system.

He is extremely energised by his discovery of The Harada Method, developed by Takashi Harada, as a way for people to achieve personal and professional goals. He will be sharing this method with the audience in this talk and Q&A.