Fight Your Brain: Innovate!
Outline/structure of the Session
- Introduction (2 - 3 min talk)
- Creativity vs Innovation (7 - 8 min)
Look at a famous example of innovation and see that creativity is not as important as we may think.
- What is a cognitive bias? (7 - 8 min)
Presentation of the dual process theory with two small mind exercises and further discussion of why and how cognitive biases exist.
- Presentation of a few biases (10 min)
I use small exercises where I interact with the audience so that participant can experience the biases I am presenting.
- Some reflection on how to fight biases (7 - 8 min)
Talk about the way we can actively fight this biases and reduce their influence on our decisions if that is even possible and show that creating a culture of experimentation is essential.
- Innovation is not the same as creativity. You don't have to conceive new ideas to innovate you have to try ideas.
- Everyone is therefore a potential innovator and the more thought diversity the more potential for innovation.
- We are irrational beings and some of the decision we make are affected by cognitive biases
- These biases are a self inflicted limit on innovation
- Creating a culture of experimentation where every idea is welcome is a key component of innovation
Anyone with an interest for how the brain works.
schedule Submitted 2 months ago
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