Fight Your Brain: Innovate!

schedule Jun 30th 10:30 AM - 11:15 AM place EN 101 (L100) people 70 Attending
The brain is a wonderful and complex piece of machinery. This is the place where we create new ideas or transform and adapt old ones. Technically, one could say that this is the place where innovation really starts. However, quite often this is also the place where innovation ends. Having an idea is only the beginning of the journey and probably the easiest part. The real challenge is going forward with that idea. 
 
And even if facts and reason back up the ideas we have, more often that we would like to admit, our brain (and the brains of others) dictates an illogical response from us in the form of cognitive biases, which stop innovation in its tracks. In this talk, I want to dive into our brains, look at how these cognitive biases impede innovation and explore the idea of creating a culture where everyone and every idea has it's place.
 
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Outline/structure of the Session

  • Introduction (2 - 3 min talk)
  • Creativity vs Innovation (7 - 8 min)
    Look at a famous example of innovation and see that creativity is not as important as we may think.
  • What is a cognitive bias? (7 - 8 min)
    Presentation of the dual process theory with two small mind exercises and further discussion of why and how cognitive biases exist.
  • Presentation of a few biases (10 min)
    I use small exercises where I interact with the audience so that participant can experience the biases I am presenting.
  • Some reflection on how to fight biases (7 - 8 min)
    Talk about the way we can actively fight this biases and reduce their influence on our decisions if that is even possible and show that creating a culture of experimentation is essential.
  • Q&A

Learning Outcome

  • Innovation is not the same as creativity. You don't have to conceive new ideas to innovate you have to try ideas.
  • Everyone is therefore a potential innovator and the more thought diversity the more potential for innovation.
  • We are irrational beings and some of the decision we make are affected by cognitive biases
  • These biases are a self inflicted limit on innovation
  • Creating a culture of experimentation where every idea is welcome is a key component of innovation

Target Audience

Anyone with an interest for how the brain works.

schedule Submitted 8 months ago

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