Amazon are famous for their Leadership Principles and pride themselves on being peculiar because of them.

Customer Obsession is one of the principles that is not hard to grasp but easy to overlook.  It reads...  

       "Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers."

One of the ways this is done is specifically to construct a "Working Backwards" document before a project begins - its not hard and anyone can do it and it can be a great leveler for delivering real value for your customers.

Having done the inhouse training for this method and contributed to a few of these (and seen the benefits they bring) I want to briefly outline the approach

 
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Outline/structure of the Session

Why

How

Some details and examples

The benefits

Learning Outcome

Ability to create your own working backwards document

Target Audience

Anyone involved in scoping a new initiative

schedule Submitted 2 months ago

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