schedule Jun 29th 01:30 - 02:15 PM place EN 413 (L80+) people 27 Interested

Marketing, Finance & Agile ways of working (WOW)......... Walking through the Agile adoption and transformation of the NAB Marketing team, re-defining our ways of working, creating efficiencies, greater team engagement, speed to market and cross functional collaboration.  During this session we'll examine the application of Agile to a non-technical, complex, heavily regulated  business and how we had to learn to be ‘Agile’ in our approach and thinking and also influence others across the enterprise.

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Outline/Structure of the Case Study

Talk through the Agile Journey of NAB Marketing.  Why we chose to go Agile.  The Challenges, the successes, the lessons where are we are now and what next.

Learning Outcome

 Greater understanding of applying Agile in a non-technical business.

Target Audience

People interested in Agile adoption and use outside of IT (i.e., marketing)

Prerequisites for Attendees


schedule Submitted 1 year ago

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