Innovating Online Customer Experience
This presentation will deal with transforming online customer engagement, drawing on customer engagement success stories. This includes addressing problems & how to resist doing ‘more of the same’. A Case Study will be explored of the digital journey of a large print & online advertising company.
Outline/structure of the Session
1.What we have found in other organisations
- Some inspirational experiences
2.Approach – what we look for
3.Delivery – what’s the best approach?
4.Case study headlines
the best approach for innovating online customer experience