Innovating Online Customer Experience
This presentation will deal with transforming online customer engagement, drawing on customer engagement success stories. Customer retention and 'health scoring' will be introduced, this includes addressing problems & how to resist doing ‘more of the same’. A Case Study will be explored of the digital journey of a large print & online advertising company.
Outline/structure of the Session
1.What we have found in other organisations
- Some inspirational experiences
2.How do business silos impact CX, customer success and retention?
3.Approach – what we look for
3.Delivery – what’s the best approach?
4.Case study headlines
the best approach for innovating online customer experience
schedule Submitted 9 months ago
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