Habitual Dependence and Gamification in Products

This presentation will come with the goal of teaching attendees;

- How to look out for gamification and habitual depedance in the real world and digital products

- How these features will try to use your own brain chemistry to their advantage

- How to use these features in your own products and assit your customers into building good habits

After walking away from this presentation the attendees should feel they have a much better understanding of habitual loops companies will put in their products to try and get you onboard, the ways in which they will try to manipulate you, and how you can use these powers for good.

 
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Outline/Structure of the Workshop

Agenda:

  1. How do I know what I am talking about?
  2. Who is this for and why should you care?
  3. Pirate Metrics
  4. Habitual Dependance
  5. How it works
  6. The Loop
  7. Why do we need it?
  8. Activity
  9. Summary/Recap

Learning Outcome

The idea is to walk away from this workshop with an idea of how you would approach building some gamficiation or habitual dependance loops into your product, without abusing that power and driving a wedge between yourself and your customers.

Target Audience

Product Owner's, User Experience Specialist's, Founder's

Prerequisites for Attendees

There should be no major pre-requisites that would prevent you from joining this presentation.

It would be useful to have; a basic understanding of psychology, experience working with a product and getting it into customers hands, and have played some basic phone games before so examples will be relevant.

schedule Submitted 1 week ago

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