Who says we can't change change the world?

schedule Jul 30th 04:30 - 05:00 PM place EN103 L100

Jordana will share her experience over the last two years of introducing and embedding Agile in the Marketing Department at World Vision, Australia’s largest international aid organisation. She’ll provide insights into how her team has broken new ground in adapting Agile principles and tools for a not-for-profit environment, where the business goal is transformation in the lives of the world’s most vulnerable children. She’ll also delve into the unique challenges of applying Agile in the Marketing space and across a department comprising a broad sweep of functional disciplines, from Product, Brand, Creative and Social through to Campaign Management, Marketing Automation and Data & Analytics. You’ll hear what Jordana has learned along the way – evolving from the chaos of competing priorities, resource bottlenecks, and everyone starting everything but completing very little, to a place where continual improvements to shared working rhythms and rituals are starting to deliver real results.

 
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Outline/Structure of the Talk

The rough format for my talk is as follows:

1. Welcome to World Vision - meet the face of vulnerable children and the role of the Marketing team in helping them.

2. Transformation is hard! - an insight into our key learnings (and challenges!) as we adopted strategies for agility in a non tech environment

3. Our first glimpse of success - our first campaign for our flagship product that exceeded target and reversed a 6 year decline

4. Success begets success - how our early accomplishments spurred a whole business to start changing.

Learning Outcome

The key learnings for anyone attending this talk are:

1. An insight into international aid and how World Vision can help more of the worlds most vulnerable children because of agility

2. The power agility principles can have outside of software

3. Some tangible strategies to apply to non-tech teams who want to get better at adapting Agile to their needs.

Target Audience

Anyone interested in applying agility beyond tech and learning from other organisations experiences.

Prerequisites for Attendees

Just an open mind to the power of agility.

schedule Submitted 3 weeks ago

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