Establishing your Personal Brand

As ScrumMasters, Coaches, Consultants we are often focused team ward in our agile journeys. If we’re properly agile focused, then we should be servant leaders and serving others – right? I would agree with that with one large caveat…

In order to be truly effective, we need to be serving ourselves first!

And a large part of that service, is effectively building our own brands. In this workshop/talk, Bob Galen will share his thoughts, tips, and techniques toward personal brand-building. First, he’ll establish why it’s important and the value behind your brand. Next, we’ll look at systematic steps towards brand-building. Defining what’s important, but also how to get there. Things like certifications, writing, public speaking, and mentoring will be discussed. But our leanage will be towards finding opportunities for doing as opposed to talking about it.

Please understand. Brand-building is hard work and this workshop won’t do it for you. But if you’re willing to put in the work, you’ll leave it with lots of ideas and a branding roadmap that will guide your path. Please join us!

 
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Outline/Structure of the Talk

This is a talk with stories, examples, and open audience participation.

Learning Outcome

A new understanding of the value of personal branding and a how-to of basic tips for establishing your brand.

Target Audience

Anyone looking to increase their marketability by personal branding.

Prerequisites for Attendees

None.

schedule Submitted 6 months ago

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