The Product Mindset is the link between the products we build and the culture of the organization that is building them. It's the foundation for operating in a digital economy and creating new insights for success. So what is it, and why should we care?

There is a shift happening. One that puts the user closer to the center of our work than ever before. We are moving away from the question "Are we building it right?" to asking "Are we building the right thing?" This approach isn't new - it's growing in response to the increasing speed and complexity of competing in today's marketplace. It's founded in human behavior and decision sciences. No matter what you are creating for your customer, there is one thing that unites us: Our customers want products that are simple to use and solve their problem.

The best tool we have to grow our Product Mindset is a set of principles and techniques known as Design Thinking. This isn't trivial, it's big business. The Design Management Institute's study in 2016 says Design companies outperform others by 211% percent! You know the names; you use the products - companies like Apple, Starwood, Nike, Walt Disney to name a few.


In this session, we will explore what the Product Mindset is and how to grow it within ourselves and in our organization. We'll identify the questions we can ask to go further than we have before to define value. We'll discuss how to develop products that resonate with our user's emotional needs. And we'll finish with a simple, interactive exercise that applies design thinking to product discovery that you can take back to use on Monday morning. No experience necessary.

Join us. If we can change the way we think, we can change the way we work.

 
 

Outline/Structure of the Talk

This presentation is very interactive in short bursts throughout the narrative, and with an individual exercise at the end to apply the learnings.

5 min: Intro and discussion - what is product (seeking to level set it can be a service as well as traditional

5 min: Discuss Product Mindset and small nuances we can make to our language to move further from Project thinking to Product thinking

20 min: Narrative discussing Vision, Value and Validation. Interaction with audience identifying specific questions. Introduction to the Bain Value Pyramids, loosely based on Maslow's hierarchy of needs. Introduction to the Truth Curve, and the value of using empirical evidence to validate assumptions.

5 min: Introduction to common experiments that the audience should be familiar with - Zappos, Dropbox.

20 min: Interactive Exercise using Opportunity Tree, mapping out a personal idea/solution to opportunities and outcomes. Ending with a hypothesis statement.

Learning Outcome

  1. Participants will comprehend what a product mindset is and how to expand their own
  2. Participants will examine a modern approach to defining value using a hierarchy of needs
  3. Participants will discuss how to use experiments to validate assumptions
  4. Participants will practice a product discovery technique to generate ideas and break the confirmation bias

Target Audience

Everyone from beginners to experienced practitioners. POs, BAs & decision makers may get the most out of it.

Prerequisites for Attendees

No prerequisites needed for this session. Bring your curiosity. And a friend.

schedule Submitted 10 months ago

  • Liked Edward Schaefer
    keyboard_arrow_down

    Edward Schaefer - Explore EventStorming and Expand Your Facilitation Toolkit

    Edward Schaefer
    Edward Schaefer
    Agile Coach
    Agile Ideation, LLC
    schedule 7 months ago
    Sold Out!
    60 Mins
    Talk
    Intermediate

    One of the biggest challenges in software development is getting business and technology partners to clearly understand one another and speak the same language. In this session we will learn about EventStorming. A technique to explore a business problem space, EventStorming helps us develop shared understanding and create ubiquitous language so business and technology partners can communicate and work together more easily. We will look at how EventStorming can help us understand the (non-technical) big picture and how we can use it to inform system design.

  • Liked Julee Everett
    keyboard_arrow_down

    Julee Everett - 5 Tips to Increase your Emotional EQ

    60 Mins
    Talk
    Intermediate

    5 Tips to Improve your Emotional EQ

    Learn the difference between reacting and responding through an introspective journey in self-awareness.

    The decisions we make every day are heavily influenced by our emotions -- and are limited by our own biases, experiences and perspectives. We might find ourselves going through life reacting, never taking the time to think about how or why we respond the way we do, which can limit our ability to control our own actions and emotions. There's a better way.

    Self-awareness is the ability to identify and understand your emotions and how they affect you -- and how your actions are affecting others. One of the best ways to do this is to recognize your emotional tendencies, strengths, and weaknesses through asking the right questions--to both yourself and others.

    In this session, I outline 5 techniques to build greater awareness of self, broaden our perspective and begin to see ourselves through the eyes of others. This work is inspired by Scott Watson, an emotional intelligence expert in the education arena, and Emotional EQ 2.0 by Bradbury and Greaves.

    We will

    1. gain insight into our own thinking and feeling processes
    2. use that insight to develop strategies to help us being "emotional" to "emotionally intelligent.

    You might find that focusing on how your behavior is impacting others can change your relationships – and positively impact your career.

  • Liked Zach Bonaker
    keyboard_arrow_down

    Zach Bonaker - “How big is it?”, “When will it be done?”, and how to stop asking the wrong questions

    60 Mins
    Talk
    Intermediate

    “How am I supposed to make decisions in the presence of uncertainty?” exclaimed the manager. “Tell me when the project will be done!”

    It’s a very reasonable desire to want to know when something will be done. After all, it would be irresponsible to make decisions without considering the trade-off of time and money. However, the urge to ask, “When will it be done?” is causing software projects to fail. To improve decision making, we need to stop asking the wrong questions when estimating time.

    If you find yourself in these conversations, you might be wondering what the “right” questions are. In this interactive presentation for managers and team members alike, you’ll learn two simple ways to reframe estimation conversations which greatly improve decision making and forecasting. Further, you’ll see how reframing with the right questions improves relationships, leading to increased trust, safety, and collaboration. Best of all, reframing the conversation takes no permission, budget, or technology; you can start today! Come learn how!

  • Liked Dave Rooney
    keyboard_arrow_down

    Dave Rooney - How Thin is Thin? A Practical User Story Workshop

    60 Mins
    Talk
    Intermediate

    Most of us have heard the mantra, "Slice your User Stories as thin as possible!" In my travels as a coach since the early 2000's, however, I've rarely seen stories that truly are thin. What are these rare creatures? Why don't I see more of them? Having good User Stories is crucial to the success of teams using them as the means for determining what needs to be built to fulfill a customer's need. Having thinly sliced stories is even more important!

    This workshop provides a level set on what stories are and explores why slicing stories very thin is important, what benefits thin slicing provides, and how to do it. Through a combination of examples and practical application in the workshop, you'll leave with slicing techniques that you can apply at your next planning session.

  • Liked Kevin Sheen
    keyboard_arrow_down

    Kevin Sheen - How to avoid 'Hitting the Wall' in your Agile Transformation (or how to get 'unstuck')

    60 Mins
    Talk
    Intermediate

    Over the years as an Agile practitioner, I've seen mindsets change on Agile and what it should and shouldn't be used for. The good news is that the 'shouldn't be used for' list continues to go down. In fact - I'm encouraged by the trend from 'should not' to 'could' to 'absolutely should' - when it comes to applying Lean and Agile.

    But over that same time period, I've watched a number of organizations, populated with very smart, creative and passionate people, struggle with their own Agile journeys. Subsequently, I've spent a lot of time working with those organizations and introspecting on my own and with my team.

    "How do we make the Agile transformational journey more efficient, fruitful and more enjoyable for everyone?

    Ironically, the way most organizations look to start or advance a stuck Agile journey is to seek out a formula or 'best practices' to road-map their enterprise plan. Potentially you cringed as much as I did as I wrote the last sentence. Specifically, taking a plan-based approach to move away from a plan-based approach is an anti-pattern and somewhat the antithesis of the Agile mindset.

    So what should we do?

    The best way to speed up your Agile journey is not by reading articles, books, blog postings, attending conference sessions ;-) or to seek some kind of formula to put together a plan. While those things can educate and even inspire, they maintain the slower path - albeit one that generally 'feels safer' for some.

    A far better prescription is to follow an approach to the Agile journey that is in itself - Agile.

    While that may seem intuitive, there are also implications to 'how' you approach the challenge from an organizational perspective. The classic approach to 'train the development team' and everything else follows is prone to stalling for a variety of reasons.

    This session will explore both an Agile / Lean approach to 'Enterprise Agile Transformation' but also take a look at where to best start and how to progress more effectively in that transformation. Notice that I quoted 'Enterprise Agile Transformation' because there are some clues in the name that help us truly map out a far more effective and enjoyable approach to moving along your Agile journey.

    I promise you that this session will provide some concrete 'ah-hah' moments that in retrospect will not only make lot's of sense, but also be very pragmatic and do-able.

  • Liked William Kammersell
    keyboard_arrow_down

    William Kammersell / Kristin Johnson - Discovery on Demand: Creating a Pipeline for Weekly User Research

    60 Mins
    Talk
    Intermediate

    Customers must be at the heart of our product strategy, design, and execution, but we kept finding excuses not to engage them: It’s too hard to find customers. I don’t have time to talk to them. Even if I had the time, I can’t get discovery done soon enough and I need to decide now!

    We solved these challenges with Customer Labs, where every Thursday we line up back-to-back 1:1 customer sessions to give us feedback on upcoming ideas and decisions. Employing a combination of tools including Pendo, Calendly, AirTable, and Zapier has drastically reduced the barriers to discovery and made a repeatable process for customer research.

    In this session, we will show how our process works and the lessons we’ve learned along the way. You’ll leave inspired and empowered to create your own discovery pipeline to make customers the driving force in your product development.

  • Liked Randy Hale
    keyboard_arrow_down

    Randy Hale - Unleashing Teams with Value-Aligned Prioritization and Lean Portfolio Methods

    Randy Hale
    Randy Hale
    Leadership Agility Coach
    Trail Ridge
    schedule 7 months ago
    Sold Out!
    60 Mins
    Talk
    Intermediate

    One of the simplest, yet all-too-often challenging, factors to help unleash high-performing teams is clarity of priorities. Alignment on the factors that drive value for the organization is a necessary first step. Utilizing a straightforward prioritization approach that enables comparison of varying types of initiatives removes impediments so teams can focus on a clear set of goals without the distractions of 'shoulder tap' requests and ongoing battles over 'what is the highest value thing we should be working on?'.

  • Liked Kim Chiarello
    keyboard_arrow_down

    Kim Chiarello - Improv Exercises for Creativity, Innovation, and Problem Solving

    60 Mins
    Talk
    Beginner

    Have you ever wondered how highly progressive companies are so successful (& fun to work for)? Have you ever wondered how some people are so creative and innovative which leads to their amazing success? The answer is simple. They have mastered/honed their skills in being able to shift from their critical thinking part of the brain to the creative part. And, the good news is that the skills are quite simple to learn and implement!

    All Improv performers use these skills to shine on stage. How do they do it? Before EVERY performance, Improv performers do warm up exercises together to help them shift from their everyday critical thinking brain into their creative brain. And, the good news is that these exercises are quick & simple!

  • Liked Sally Sloley
    keyboard_arrow_down

    Sally Sloley - MasterChef Agile

    Sally Sloley
    Sally Sloley
    Agile Coach
    Sally Sloley
    schedule 7 months ago
    Sold Out!
    60 Mins
    Talk
    Beginner

    As agile coaches we are often asked by companies to give them what they believe are shortcuts to success. They are scared or unwilling to put in the hard work and want a playbook from someone who was successful to be laid out for them to follow in their footsteps. Explaining why this is not something that will work is often seen as a reason to mistrust coaches. They think we aren’t giving them the quick path because we are just in it for the money. I found a way to help me describe this in a way that makes my clients feel more at ease. Everyone can relate to cooking shows about starting off as a home cook (non-agile organization) and what it involves to become a master chef (an agile organization).

  • Liked Tom O'Connor
    keyboard_arrow_down

    Tom O'Connor - The Agile Sixth Sense – We See Waste

    Tom O'Connor
    Tom O'Connor
    Solutions Architect
    Atlassian
    schedule 7 months ago
    Sold Out!
    60 Mins
    Talk
    Intermediate

    Waste – any work or effort that does not deliver customer value – haunts every organization. In this presentation, we will investigate this paranormal world of organizational waste, learn to see it and acts to reduce it. It is easy to get caught up in our work and day to day activities such that we miss the signs of waste around us. So how do we wade through the volumes of ideas and focus on those that transform and deliver the most value? Agile is in our DNA and we’ve learned how to identify some of the ghosts of waste that many do not recognize. Come join us to explore how we can improve our ability to run more effective meetings, make work visible and execute unique retrospectives to address and reduce waste, so that we focus on the value that every organization can benefit from.