Many good product and project teams try to understand the “whys” when they’re asked to build a new feature. But, how do we know whether our reasons are actually good enough?

Are we tracking customer behaviour and feedback to get more insights into building the “right product”?

Do we have analytics? Are we monitoring issues/crashes and user suggestions? Are we automating these processes?

In this talk, we will share how we did our analysis in order to get better insights for building the right product and adding more value to our customers. We will share our experience, challenges, etc. We will also talk about a small utility (Sentiment Analyser) we developed which helps us to generate meaningful reports from user's feedback on daily basis.

We will also cover how we’ve automated analytics and understanding the sentiments of our customers.

There will be a demo for Analytics Automation and Sentiment Analyser.

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Outline/Structure of the Demonstration

  • Understanding Problem Statements
  • How can we have insights about features before they are added?
  • How can we understand user sentiments better in order to design the right product?
  • How do we automate them?
  • Demo of the solutions (Analytics Automation and Sentiment Analyser)

Learning Outcome

  • Understanding benefits of analytics and testing them
  • Understanding value of customer feedback
  • Adding a perspective in testing mindset to value analytics and user feedback
  • Figure out bugs and crashes from feedback
  • Using reports from Sentiment Analyzer to improve product

Target Audience

Anyone (QAs, DEVs, BAs, POs) who is interested in making their product better by understanding customer behaviour, their feedback and needs.

schedule Submitted 1 year ago

Public Feedback

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  • Anand Bagmar
    By Anand Bagmar  ~  1 year ago
    reply Reply

    Hi Rohit, Lavanya,

    A few questions:

    • Is this going to be only a talk, or will you be doing some demo as well?
    • What is this Sentiment Analyzer you are referring to in your learning outcome?
    • How do you figure out bugs & crashes from feedback? 


    • Lavanya Mohan
      By Lavanya Mohan  ~  1 year ago
      reply Reply

      Hi Anand,

      Our answers to your questions are:

      1. We will show a demo of how we've automated collecting, classifying and understanding reviews of users from Play Store. We will also show how we integrated it as part of CI pipeline and generate a report everyday.

      We will also explain how we automate the testing of our analytics events at the source itself.

      2. Sentiment Analyser is an open source utility that we built using Watir (a wrapper over selenium) to fetch user reviews from PlayStore and understand how users feel about our product and it's features.

      As of today, this utility fetches reviews, classifies them based on features of the product (configurable), further classifies them based on whether they are an area of improvement or positive review, etc. We use this to generate reports and understand user sentiments.

      We have plans of extending this to fetch reviews from other sites.

      3. We have a tool integrated with our product to track app crashes.
      Apart from that, certain analytics events that we capture give us insights into things that could've gone wrong.
      Also, when there are issues, many users report issues on social media. These customer feedback help us track bugs as well

      Thanks and regards,
      Lavanya & Rohit

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