Impact Mapping – How to Have your Goals Drive your Features
Wouldn’t it be nice if there was a way to combine design thinking, visual facilitation, cause-and-effect analysis, quantified business goals, surfacing of value assumptions and direct traceability from goals to features in a single approach?
There is! Gojko Adzic’s Impact Maps are both a tool and a method that helps multiple stakeholders gain consensus on which features or actions will most likely help us achieve an organizational goal. In the process, we can decide which user groups or personas to target first, derive epics/user stories, identify the underlying assumptions that need to be validated using testable hypotheses, and determine leading indicators to get early feedback whether we are moving in the right direction.
In this workshop, we will look at how to build an Impact Map with a group of stakeholders and how to get the most value out of it. Best of all, you will go create your own sample map so you will walk away with hands-on experience!
Outline/structure of the Session
- What is an Impact Map?
- Vision/value-driven projects and knowing when you’ve reached “good enough”
- Assumptions, experiments, and validated learning
- How to create a map
- Activity – build a sample map
- Get an overview of how to construct an Impact Map with your stakeholders in a structured brainstorming session.
- Interpret the map to derive stories, metrics and testable hypotheses.
- Build a sample map yourself!
ScrumMasters, Product Owners, Product Managers, Business Analysts, Facilitators