The Lean Marketing is a workshop inspired by the discovery of the principles of Lean Startup, Effectuation, Agile Project Management and user centered value driven philosophy, to learn the fundamentals of digital marketing through experimentation and collaborative work.

In this playful experience, participants switch between planning and executing specific actions for the resolution of a real case where they must test their assumptions. The Lean Digital Marketing game is an innovative and interactive experience that gives you the tools to better adapt to today's marketing changes.

The Lean Digital Marketing Game participated in WAQ17, the largest French-language digital event in North America and at HEC innovation workshops.

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Outline/structure of the Session

  1. Introduction
  2. Game
  3. Lessons learned
  4. Lean, Agile and Marketing theories
  5. Questions
  6. Conclusion and feedback

Learning Outcome

This workshop will help the audience to understand the Lean Mindset to better manage the complexity of today’s marketing

Target Audience

Project Managers, Product Owners, Marketing Specialist, Product Managers, Brand Managers, Entrepreneurs, Chief Officers.


This innovative, interactive and playful experience is designed for anyone who wants to better manage the complexity of today's marketing.

The methodology of the workshop helps to understand the challenges of marketing through guided actions. You will therefore be able to learn in a way adapted to your knowledge and based on your own experience; Beginners as well as experts will learn at their own pace.

schedule Submitted 11 months ago

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