"We've held the town-hall to announce the transformation. We've distributed the buttons, mugs and t--shirts. We've even had every leader meet with their teams to roll down the transformation goals. And yet we don't seem to be making any progress?"

Does this sound familiar? How are the change initiatives in your organization going? Do they seem to be missing something but you're not sure exactly what?Many organizations launch change initiatives, like moving to agile ways of working by stating "what" the change will be. Very little time is spent explaining "why" the change is necessary. A critical success factor for any change initiative is a clear, simple and consistent "Why" for the change. Its raison d'etre. Simon Sinek popularized the phrase "Start with why". Start with why? Absolutely yes.

But don't stop there. "Why" isn't enough. "Why" is only part of the story. It's the middle. A good story needs a beginning and an end too. A coherent "Why" bridges the gap between start and finish.

This talk will share some simple yet powerful concepts and tools to help any change agent facilitate the telling of a good change story so that their stillborn or sluggish change initiatives start gaining momentum.


Outline/Structure of the Talk

Here's the outline for the talk:

  • The power of ‘why’ introduced through Simon Sinek’s Golden Circle (5 mins)
  • The Marathon Effect and other reasons why people skip ‘why’ (5 mins)
  • Going beyond ‘why’ using Elise Olding’s simple “From-To-Because” construct (10 mins)
  • Evolving from a "top-down" to an "all-around" change story (10 mins)
  • The litmus test for an effective change story (5 mins)

Learning Outcome

Takeaways for attendees will include:

  1. An understanding of the key concepts underlying effective organizational change
  2. An appreciation for why people don’t leverage those concepts
  3. Experience with a simple tool for helping their organizations create a coherent and compelling change story

Target Audience

Change agents, leaders, agile practitioners

schedule Submitted 1 month ago

Public Feedback

comment Suggest improvements to the Speaker
  • Paul J. Heidema
    By Paul J. Heidema  ~  2 weeks ago
    reply Reply

    Good session concept, Frank. When I first become a coach/consultant I was in awe of Mishkin Berteig's ability to tell coherent and captivating stories. I saw the same in you when I had the chance to work for you at AIMIA.

    • Frank Leong
      By Frank Leong  ~  2 weeks ago
      reply Reply

      I'm humbled to be compared with Mishkin. Thanks for your kind words!

  • Liked Shahin Sheidaei

    Shahin Sheidaei - It All Starts with a Question, a Powerful One!

    60 Mins

    We enjoy having conversations. Who doesn't? We are social animals after all. We like to know more about each other's stories. It is a feature built-in by default. As coaches, it is vital to use this basic instinct to our advantage. The easiest way to influence people is to have a conversation with them. You can use it coaching, mentoring, transformation, or just building a relationship with them. Can you imagine any of the above not to start with a conversation? I can't!

    Conversations are two-way streets. The easiest way to have a two-way communication is to ask questions. Questions can be dumb, unrelated, out of ordinary, crazy, or even beautiful. Can they be efficacious too? They can! An excellent communicator knows how and when to use Powerful Questions to make any conversation a mighty one.

    Powerful Questions generate curiosity in the listener and stimulate thoughtful conversation. They are usually thought-provoking and challenges the underlying assumptions. Powerful Questions, if asked in the right tone and body language, generates creativity and new possibilities.

    Is it hard to ask Powerful questions? It might be. It is not that easy, and indeed not natural for everyone. The good news is that it is something that can be learned, and relatively very easily.

    I invite you to join me for a workshop on Powerful Questions. In this workshop, I am going to help you build your muscle to ask more Powerful Questions. I will give you an easy tool to make your questions more powerful, and conversations more enriched. Asking powerful questions will help you build bridges with people, you would become more empathetic with them, and do not be surprised you are going to listen more. Some of the characteristics of a great coach, one might say! Don't you agree?

  • Liked Paul J. Heidema

    Paul J. Heidema - Faceted Coaching Model: Helping Agile Teams be Awesome

    60 Mins

    In early 2019, I had the honour to work with three highly-talented and passionate agile coaches (Shingi Kanhukamwe, Erick Martinez, and Farshad Gheshlaghi), together we supported a group of 300 people within a large financial institution. More recently, together we four agile coaches have co-created a simple and powerful model to coach, support, mentor, and enable teams. It is called the Faceted Coaching Model.

    This workshop will be co-facilitated by Paul Heidema and Shingi Kanhukamwe.

    Faceted Coaching Model

    Origin of the Model and Its Initial Creation

    Shingi was looking for a way to speak to teams in a simple and jargon-free way without sacrificing insight or key areas of focus. Over the past few years, Erick, Farshad and I have also been seeking simple ways to do the same thing as Shingi. Each of us have been in the field of agile coaching for several years and used many approaches to support teams in becoming more effective, collaborative, and healthy.

    Continuing the story, Shingi connected the way that jewelers look at precious stones and gems to how we could work with teams. This process led to the naming and focus of the model.

    A jeweler uses a special tool called a loupe. It "...is a simple, small magnification device used to see small details more closely." - Wikipedia

    With this loupe, the jeweler can see what a stone can become. By cutting into the gem (called faceting), the jeweler is able to see more of its potential through the light, shine, and clarity.

    By using the analogy of a loupe, we four co-created a model that uses facets (showcases many aspects of a group or team) to be able to see where the group that we are supporting is and potentially where it could become.

    Faceted Coaching Model -- Inventory Worksheet

    Key Principles about the Model

    1. The model is agnostic. This means that it does not dictate which framework, method, or set of practices that need to be followed. This allows for a variety of thinking, plenty of experimentation, and any team could use this model.
    2. The model is pull-based. The work that we do with the teams is based on their desire/needs (not ours) on what they would like to advance and focus on. This allows for greater ownership and a partnership between coach and team to improve.
    3. The model is non-linear. Since teams are every changing with its own people and the work to be done, this model allows for each team to advance and regress in multiple ways. This is more closely connected to the reality of life and work.

    Faceted Coaching Model -- Pulse Check

    Some Closing Thoughts About the Model

    As I have been using this model for the past few months with multiple teams (and has my co-creators as well), I have learned that this model is still in development. We started with 5 facets, then grew it to 7 facets, and now to 8 facets.

  • Liked Shuchi Sud

    Shuchi Sud - Agile @ work and home

    Shuchi Sud
    Shuchi Sud
    TD Securities
    schedule 3 weeks ago
    Sold Out!
    40 Mins

    Being agile is a state of mind, it can be applied to organizations and also on personal life.

    In addition to introducing family agile manifesto, the talk explores application of agile principles on genZ in organizations and in personal life (home)

  • Liked Shahin Sheidaei

    Shahin Sheidaei - Gamify Your Mind; The Secret Sauce to Delivering Success, Continuously Improving and Having Fun

    60 Mins

    Playing games is one of the most effective tools for teaching. It is hand on, active participation, engaging and fun for the audience to name some characteristics. However, it could go wrong very easily. Let's explore it together as a game!

    What are the factors you need to consider when running a game? How about even before that and when picking a game to run? What elements do you need to consider running a game? How would you make it about teaching and not getting lost only playing? How would you capture the ROI for the game? How would you sell the idea of playing games to leadership?

    If those are what boggles your mind, please join me for a session on Game. I will be sharing my experiences, successes, and failures on what to do with games. I will share with you tips on what to look for when picking, running and finishing up a game. How to embed a game within your training, and which part of it to use. I will share some examples that I used (and others created) on how to use already designed games for your goal. If you can’t find any, I can share some tips on how to design a game. This talk is focused to deliver value for the coaches, team leads, enterprise leaders and whomever that want to teach others from a very simple message to a very complex concept.

  • Liked Frank Leong

    Frank Leong - How to Build a Time Machine

    40 Mins

    A common impediment I hear when introducing Agile ways of working into an organization is "I don't have time for …<fill in the blank with any Agile related practice>." It's a universal refrain from Agile neophyte managers and team members alike.

    As Agile practitioners, one of our biggest challenges is getting people new to Agile to invest time in learning, practicing and supporting the new ways of working. Time that they don’t have because it’s all used up doing things the old way. The problem is especially wicked when it comes to managers. Are managers in your emerging Agile organization taking time with the Agile Teams? The role of managers in an Agile environment is still very much a work in progress. At the same time, management support is key to any major change initiative. How often have we heard “I’d like to visit the teams but I don’t have time”, “Sorry, my calendar is triple-booked” or something similar?

    What if time wasn't a non-renewable resource and zero-sum game? What if we could grow time?

    This talk will share some simple tools that you can introduce to your stakeholders so that they can build their own time machines to support and accelerate change.

  • Liked Paul J. Heidema

    Paul J. Heidema - The Agile Coach Program -- Only 3 Months to Enable Capable Agile Coaches

    90 Mins

    Over the past 11 years, I have been supporting, mentoring, helping, and coaching new and experienced agile coaches. Why? Because I have been lucky to work with great people and have been allowed to help others grow in their development as agile coaches.

    The Power of An Agile Coach

    This workshop is designed to showcase my agile coach program as well as help others design their own agile coach program with the needed elements for an agile coach to survive and thrive.